In this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Dr. Kristen Byra, BCBA-D and founder of Upskill ABA, to dive into the evolving challenges - and opportunities - in ABA today.

Kristen shares her mission behind "building for the 51%," a call to action for supporting the growing wave of newly certified BCBAs who often enter the field underprepared for its complexities. We discuss why mentorship matters more than ever, how to increase trial counts without overwhelming teams, and the biggest myth in ABA that needs to die: that all BCBAs are interchangeable.

If you're passionate about clinical excellence, mentorship, and building sustainable systems in ABA, this one's for you.