How do you stand out in a world full of competition?

Jason Zygadlo, founder of Build.Your.Own.Brand., joins me to share his journey from creatively breaking into pharmaceutical sales to becoming an expert in helping people and businesses stand out. Jason’s stories are filled with grit and ingenuity, like the time he wore scrubs to prepare for a medical sales interview or how he turned video messaging into a game-changer for building relationships. He’s passionate about teaching others to be different and memorable in a way that creates genuine connections.

Jason also talks about his love for video communication, explaining how it can help salespeople, businesses, and job seekers stand out in a crowded market. Whether it’s thanking customers or grabbing the attention of a decision-maker, his tips will make you rethink how you connect with others.

Key Takeaways:

• Creativity and boldness can open doors where traditional methods fail, as Jason’s early career stories prove.
• Video messaging is a powerful tool for standing out, building trust, and creating lasting impressions.
• Authenticity matters—imperfections in videos or messages can actually make them more relatable and impactful.
• Focusing on personalized communication, like tailored videos, can strengthen customer loyalty and retention.
• Being memorable often means stepping out of your comfort zone and trying something new, even if it feels risky.

Connect with Jason:

Website: https://www.careercoachbyob.com/

LinkedIn: https://www.linkedin.com/in/jason-a-zygadlo-9051311/

Facebook: https://www.facebook.com/jason.zygadlo

Instagram: https://www.instagram.com/jzig1978/

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.

AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and

think that others could benefit from listening, please share it using the social

media buttons on this page.

Do you have some feedback or questions about this episode? Leave a note in

the comment section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can

subscribe to the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and

greatly appreciated. They help our podcast rank higher on Apple, which

exposes our show to more awesome listeners like you. If you have a minute,

please leave an honest review on Apple Podcasts.