InYourElement

Building great brands with John Florey

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In this conversation, I share a coffee with John Florey, the president of SAMA Labs, a digital marketing agency based in Boca Raton, with experiencing managing a portfolio worth over £50M in ad spend.

In this episdode, we talk about:

  • How the social media landscape has changed in the last few years
  • The prevalence of new platforms like TikTok and Clubhouse
  • Using your 'true voice' to help build a great brand
  • Brands which tell stories, evoke feelings, and connect with us
  • The future of social media

    • John's Book Recommendations:

    Think and Grow Rich: https://www.goodreads.com/book/show/30186948-think-and-grow-rich 

    Find John:

    LinkedIn

    https://www.linkedin.com/in/jflorey/  

    SAMA Labs 

    https://www.sama-labs.com 

    https://www.facebook.com/SAMALABSFL/  

    If you're interested in learning more about marketing and building brands, keep an eye out for John's upcoming podcast.

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    InYourElementBy Aaron Baw
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