In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into a crucial yet often overlooked market segment: older users. With an astonishing $100 billion left untapped by tech companies each year, the duo explores the immense wealth and spending power held by senior citizens.

They discuss the psychological barriers that lead tech companies to neglect this demographic and share insights on how to create inclusive, age-friendly experiences without the need for massive redesigns. Through engaging anecdotes and practical advice, Simon and Anastasija highlight the importance of catering to older users, revealing how doing so can unlock significant growth opportunities for tech businesses. Tune in to discover how to make your platform more accessible and appealing to this vital audience.

Anastasija highlights the significant wealth held by older generations, noting that Baby Boomers and Gen X together control about 78% of total household wealth in the US, emphasising the missed opportunity for tech companies to tap into this lucrative market.

Simon shares his observations of how older users interact with technology, illustrating the challenges they face, such as understanding interactive elements and navigating interfaces, which can lead to frustration and confusion.

Anastasija discusses her mother's successful use of an AI language learning app, demonstrating that when technology is designed well, it can effectively cater to older users, debunking the myth that they cannot adapt to modern tools.

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Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth.

We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.

Build better tech. Serve more customers. Scale with purpose.

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the phenomenon of shiny object syndrome that often plagues tech founders. With over 17 years of experience in the tech space, they explore why many businesses are drawn to the allure of new ideas and trends, despite the fact that a staggering 64% of tech leaders report seeing no return on investment from cutting-edge technologies like AI.

Simon and Anastasija discuss various trends, from gamification to the metaverse, and share real-life examples of when these innovations succeeded and when they fell flat. They also introduce a validation framework designed to help founders avoid costly mistakes and focus on what truly adds value to their customers and their business. Tune in for insights that could save you from the costly trap of chasing the latest tech fads without a clear purpose.

Simon and Anastasija discuss the allure of gamification, highlighting its effectiveness in contexts like fitness apps but cautioning against its misuse in serious applications like loan applications, where it may not resonate with stressed users.

The hosts reflect on the hype surrounding the Metaverse, noting how many companies invested heavily in it without clear user demand, ultimately leading to significant financial losses, particularly for Meta.

Simon and Anastasija emphasise the importance of focusing on existing features and making incremental improvements, sharing a success story where optimising error messages led to a 154% increase in user sign-ups, demonstrating that small changes can yield substantial results.

Follow us on Linkedin!

https://www.linkedin.com/in/anastasijakrysa/

https://www.linkedin.com/in/simonvhook/

Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth.

We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the intriguing phenomenon where only 20% of product features are actively used by customers, leaving a staggering 80% underutilised.

They explore the reasons behind this discrepancy and discuss effective strategies to enhance feature awareness among users. Through engaging conversations, Simon and Anastasija share personal experiences with various applications, highlighting the importance of contextual triggers, progressive disclosure, and clear communication in feature updates. Tune in to discover actionable insights that can help you improve user engagement and maximise the value of your product features.

Simon and Anastasija discuss how Starling Bank effectively communicates new features to users through concise emails and in-app notifications, ensuring that updates are relevant and easily accessible within the user journey.

Anastasija shares her experience with the British Airways app, highlighting the confusion caused by outdated features like faxing boarding passes, which raises questions about the relevance of certain functionalities in modern applications.

Follow us on Linkedin!

https://www.linkedin.com/in/anastasijakrysa/

https://www.linkedin.com/in/simonvhook/

Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth.

We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the critical issue of customer churn, exploring whether pricing or product experience plays a more significant role in driving customers away. Drawing on insights from PwC research, they discuss how businesses often misattribute churn to pricing issues, overlooking the impact of customer experience. Simon and Anastasija share compelling statistics, real-world examples, and practical strategies to help listeners identify the true causes of churn. They also provide a framework for assessing product experience versus pricing, encouraging businesses to focus on delivering exceptional customer experiences to justify their pricing. Tune in for valuable insights that could transform your approach to customer retention!

Simon highlights that 86% of buyers are willing to pay more for a great customer experience, emphasising the direct link between product experience and pricing strategies.

Anastasija discusses the importance of understanding customer feedback, noting that many customers use price as a socially acceptable reason to leave, masking deeper issues related to product experience.

Simon and Anastasija conclude that successful companies optimise product experience to justify pricing, urging listeners to focus on behavioural analysis rather than assumptions to identify real issues affecting customer churn.

Follow us on Linkedin!

https://www.linkedin.com/in/anastasijakrysa/

https://www.linkedin.com/in/simonvhook/

Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth.

We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.

Build better tech. Serve more customers. Scale with purpose.