What separates product teams that just deliver tasks from those that drive real business growth?

In this episode of 15M Mastery, product executive advisor and former CPO at Parimatch, Serhiy Berezhnyy, breaks down the ownership crisis facing product teams and shares how to transform distributed organisations into high-performance engines of growth. From cultural differences in product management between the US and Europe, to the hidden challenges of managing remote teams across time zones, Serhiy reveals why communication discipline, sharper KPIs and hands-on leadership are the keys to scaling fast without losing focus. He explains how to foster a culture of testing that actually delivers results rather than endless backlogs, and why true fast growth depends on leadership focus and strategic clarity, not just moving quickly.

What you’ll learn in this episode:

• Why many product teams suffer from an ownership crisis
• The cultural differences between US and European product management
• How to manage distributed teams across time zones effectively
• The right way to set KPIs that drive outcomes, not just activity
• How to build a culture of testing and learning without falling into the “cargo cult” trap
• The critical differences between moving fast and growing fast