What’s the difference between a forgettable leader and one who shapes the culture of a company? A clear, consistent personal brand.

In this episode of 15M Mastery, we’re joined by Daria Kushnir, Chief Operating Officer at Megafair Games, to explore how personal branding can drive influence, leadership, and trust inside the gaming industry.

Daria walks us through the power of building a personal brand book—a practical, internal tool that clarifies your values, tone, and unique positioning as an executive. From discovering your “golden shadow” to integrating personal storytelling into company comms, Daria shares battle-tested frameworks for becoming a more visible, more authentic leader.

We also discuss how personal brands can align with corporate strategy, how to update your narrative as your career evolves, and how to protect your authenticity in a regulated, high-pressure environment. Whether you're a founder, CMO, or rising exec in iGaming, this episode gives you the tools to lead with purpose and clarity.

What You’ll Learn in This Episode:

• Why personal brand books matter for modern executives
• How to build a brand that’s both authentic and strategic
• The “golden shadow” and “ikigai” exercises for self-discovery
• How to integrate your personal brand into company communications
• Balancing personal authenticity with regulatory restrictions
• Signs it’s time to evolve or rewrite your brand book

What if the secret to scaling fast wasn’t just headcount or capital… but culture?

In this episode of 15M Mastery, we sit down with Volodymyr Sakharov, co-founder of TrafficSquad, to break down how culture, strategy, and R&D alignment power sustainable hypergrowth in the iGaming industry. With a people-first mindset and deep experience leading affiliate teams, Volodymyr shares the internal frameworks behind TrafficSquad’s rapid rise—without sacrificing innovation, morale, or decision-making speed.

We explore why humour, fairness, and responsibility are more than just company values—they're operational tools. Volodymyr also shares how the Gazelle Methodology by Verne Harnish helps their team balance long-term goals with short-term action, and how even simple HR metrics like NPS scores and attrition trends can flag cultural decline before it hits revenue.

From compensation models for media buyers to high-trust feedback loops in remote teams, this is a tactical masterclass for any founder, team lead, or HR exec scaling fast in a volatile market.

• The 3 core values TrafficSquad uses to build culture and resilience
• Why 70% of your R&D should be focused on innovation, not reverse engineering
• How to apply the Gazelle one-page strategy to keep teams aligned and agile
• The HR metrics that reveal declining morale before it costs you your best talent
• How to design a compensation model that motivates top media buyers without blowing your margins
• Simple quarterly survey questions that deliver actionable employee feedback
• How to maintain startup speed in fast-scaling iGaming companies

The world’s most valuable players don’t respond to generic VIP programmes. They expect tailored experiences and trusted relationships.

In this episode of 15M Mastery, host Dmitry Belianin speaks with Kevin McGowen, CEO of Bombay Club, to break down how top-tier casinos and iGaming brands attract and retain high-value players.

Kevin shares actionable strategies for building bespoke VIP programmes, identifying affluent clients through data-driven pre-screening, and maintaining loyalty through non-cash rewards, personalised events and relationship-driven engagement.

He also covers how to balance exceptional service with player protection, emotional check-ins and affordability markers, especially when dealing with ultra-high-net-worth players. Whether you run a land-based casino or an online live dealer product, this episode gives you a framework for long-term VIP retention.

• How to identify high-value players beyond their spend
• Why treating every guest as a VIP creates long-term loyalty
• How to build flexible VIP frameworks that still retain operational control
• What reinvestment ratios top casinos use (30 to 50% of GGR)
• Why non-cash rewards and bespoke experiences outperform cashback
• How to maintain personal, meaningful contact without being transactional
• The role of regular wellness check-ins in VIP management
• How to balance service excellence with responsible gambling safeguards

Most iGaming brands still frustrate players with outdated sign-up flows, complex KYC checks and clunky password resets. Decentralised identity fixes that.

In this episode of 15M Mastery, host Dmitry Belianin speaks with Mitul Manish, Co-Founder and CPO of Open Wallet, to explain how decentralised KYC, passkeys and passwordless logins will transform player onboarding and fraud prevention in online gaming.

Mitul shares how decentralised identifiers (DIDs) and verifiable credentials create a seamless player experience while enhancing security. He breaks down how multi-party computation (MPC) and biometric authentication prevent account takeovers and phishing attacks.

If you want to reduce sign-up friction, speed up KYC, and offer players faster access without compromising security, this episode explains exactly how to start.

• How decentralised identity simplifies onboarding and reduces churn
• Why passwordless logins beat traditional passwords for player retention
• The role of DIDs (Decentralised Identifiers) and verifiable credentials in iGaming
• How multi-party computation (MPC) prevents wallet takeovers and fraud
• Why biometric passkeys are safer and faster than seed phrases
• How selective disclosure protects player privacy while meeting compliance
• How embedded wallets reduce onboarding barriers for crypto casinos
• The easiest way for operators to run a pilot project with passkeys and decentralised ID

Luxury in gambling isn’t about expensive décor or big bonuses. It’s about consistency, trust and unforgettable service.

In this episode of 15M Mastery, host Dmitry Belianin is joined by Kevin McGowen, Chief Executive of Bombay Club, to break down the real principles of luxury gambling. Kevin has spent over 30 years creating high-end gaming experiences that keep the world’s most valuable players coming back.

From refining guest flow and improving first impressions to sensory cues, team training and personalised VIP experiences, this episode reveals how to build brand loyalty and player retention by focusing on service and detail—both online and offline.

Whether you run a VIP casino lounge or an online live dealer brand, this is essential listening for anyone looking to elevate customer experience.

What You’ll Learn in This Episode

• The #1 principle every luxury gambling brand needs: consistency
• Why the entrance experience is the most critical touchpoint
• How lighting and scent set the tone for five-star service
• The importance of brand standards, team role-play and service empowerment
• How to capture VIP preferences without being intrusive
• Why a live dealer with real-world rapport builds online trust
• How to embed luxury habits and routines into staff training
• The key difference between luxury service and transactional service
• Why knowing a client’s "don’ts" is more powerful than knowing their "wants"

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Is your payment system costing you customers?

In this episode of 15M Mastery, we’re joined by Mitul Manish, Co-Founder and CPO of Open Wallet, to explore how self-custodial wallets can transform the iGaming experience by reducing payment friction, slashing costs, and improving player retention.

Mitul explains how traditional cross-border payments create bottlenecks, high fees, and customer frustration—especially in emerging markets. He breaks down how crypto wallets, Virtual Asset Service Providers (VASPs), and instant withdrawal systems can help operators create seamless, secure, and loyalty-driven experiences without the risks of custodial balances.

This episode is packed with practical advice for operators looking to pilot crypto payments, improve retention, and stay ahead of the curve in the shift from Web2 to Web3.

What You’ll Learn in This Episode

• Why cross-border payments create unnecessary friction for players
• How self-custodial wallets like Open Wallet & Metamask cut costs & delays
• The role of VASPs in converting crypto to fiat without SWIFT
• How to integrate Wallet Connect for faster onboarding & deposits
• Why instant withdrawals build trust & improve player lifetime value
• How self-custodial debit cards can drive real-world retention
• The future of Web3 in iGaming: faster, safer, smarter payments
• First steps for operators to pilot crypto deposits successfully

Key Moments

• 00:00 – Intro: The Problem with Cross-Border iGaming Payments
• 01:35 – How Self-Custodial Wallets Remove Friction
• 03:20 – What Are VASPs & How Do They Work?
• 05:10 – Simplifying Onboarding with Wallet Connect
• 07:05 – The Power of Instant Withdrawals for Loyalty
• 09:15 – Self-Custodial Debit Cards & Real-World Spending
• 11:50 – How to Pilot Crypto Deposits for iGaming
• 13:30 – Merging Web2 & Web3 for Seamless Player Experience

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

In this insightful episode of 15M Mastery, host Dmitry Belianin sits down with Duncan Garvie, Founder of BetBlocker who has personally handled over 8,000 iGaming disputes across his career. Duncan shares hard-earned lessons on how the best operators are using alternative dispute resolution (ADR) to improve processes, reduce churn, and build long-term trust with players.

Whether you're launching your first formal complaint-handling protocol or scaling a mature operation, this is essential listening for compliance leaders, CX teams, product heads, and executive decision-makers.

• What fraud, bonus, and RG-related complaints reveal about operational blind spots
• Why KYC communication failures are the number 1 cause of avoidable escalations
• How to spot behavioural patterns and product abuse before they escalate
• 3 critical components of a high-impact ADR process
• Why most compliance teams misunderstand bonus math and how it costs them
• How support teams can be trained to protect both users and the brand
• When to repair relationships and when to draw a line with fraudulent complaints
• Why ADR teams should be treated as consultants, not opponents
• How to transform complaint data into product and compliance intelligence

Key Moments: 

0:00 - Introduction to Duncan Garvie, Founder of BetBlocker 

1:14 - Types of Player Complaints and Operational Weaknesses

3:37 - Improving Resolution Times and Customer Engagement

5:19 - Identifying Dispute Patterns in Gaming

7:32 - Building an Effective ADR (Alternative Dispute Resolution) Process

9:42 - Frameworks for Support Teams and Customer Interaction

12:12 - Turning Complaints into Loyalty Opportunities

14:46 - Using complaints as Business Intelligence

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

In this episode of 15M Mastery, we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to explore how one of the world’s most respected sharp bookmakers achieves long-term retention, high player value, and brand trust - without relying on bonus-led tactics.

Phil shares Pinnacle’s real-world retention model based on competitive odds, player segmentation, education, proactive limit adjustments, and service-driven VIP management. Whether you're a product lead, CRM strategist, retention manager, or sportsbook operator, this is a must-listen masterclass in building sustainable player relationships in the iGaming industry.

• Why Pinnacle doesn’t rely on retention bonuses - and still retains high-value players
• How to structure cashback and loyalty programs that reward volume, not losses
• What operators need to shift from bonus-based to experience-driven retention
• Why odds visibility is Pinnacle’s #1 acquisition channel
• How education around pricing creates loyal, price-sensitive players
• Three non-bonus retention strategies every sportsbook should adopt
• Why the first 7 days of player onboarding define long-term LTV
• How to measure retention strategy effectiveness without vanity metrics
• How proactive betting limit increases drive engagement and value

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

What if player protection wasn’t just about regulation - but the key to long-term loyalty and brand value?

In this episode of 15M Mastery, we’re joined by Duncan Garvie, Founder of BetBlocker, to explore why player protection tools like external blocking, self-exclusion, and safer gambling journeys are not just regulatory checkboxes, they’re core business strategy.

From integrating safer gambling tools in 30 days to measuring the ROI of early interventions, Duncan breaks down what smart operators, affiliates, and product teams should be doing right now to build trust, reduce churn, and create genuinely sustainable brands.

In this episode, you will hear:

• Why self-exclusion and blocking tools are brand assets, not just legal necessities
• How player trust drives lifetime value and loyalty
• The easiest way to integrate tools like BetBlocker in under 30 days
• Where to place links across your customer journey for maximum impact
• Why earlier interventions = longer player lifespans
• The one metric that shows your safer gambling strategy is working
• What affiliates must do to build trust while sending traffic
• Why doom-and-gloom responsible gambling messages don’t work
• How to embed RG tools into content, UI, and acquisition without hurting conversion

Key Moments: 

00:00 – Why Player Protection Matters More Than Ever  

01:18 – Treating Safer Gambling as a Brand Asset  

03:02 – How Trust Drives Long-Term Player Loyalty  

04:30 – Empowering Players vs. Restricting Them  

05:08 – How to Integrate BetBlocker in Under 3 Days  

06:46 – Where to Place Blocking Tools in the Player Journey   

09:35 – Nudging vs. Prohibiting: The Psychology of Safer Play  

10:33 – The #1 Metric That Shows RG Tools Are Working  

11:44 – Why Forced Interventions Mean You’re Too Late  

12:09 – The Problem with Affiliate Acquisition Strategies  

13:26 – Rogue Affiliates & Exploiting Vulnerability   

15:29 – How to Market Safer Gambling Without Fear Tactics  

16:25 – Embedding Player Safety in UI and Content Strategy  

17:35 – Why Deposit Limits Should Live in the Banking Page  

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

What if the key to long-term profitability in iGaming isn’t squeezing players… but letting them win?

In this unmissable episode of 15M Mastery, we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to unpack what makes sharp bookmakers like Pinnacle stand apart in a sea of bonus-heavy competitors.

Phil breaks down why high-stakes players stay loyal for years, how Pinnacle proactively increases betting limits and reduces churn, and why not marketing might be the best marketing of all. From player experience design to operational margin strategy, this is a masterclass in sustainable iGaming business models.

Whether you're an operator, affiliate, or product lead, this episode will change how you think about player value.

What You’ll Learn in This Episode

• Why sharp bookmakers attract high-value bettors - and keep them for decades
• The biggest misconceptions about playing with sharp books like Pinnacle
• How proactive limit increases and no-nonsense UX drive retention
• Why VIPs stay loyal (without constant emails or bonuses)
• How Pinnacle sustains growth with low margins and long-term thinking
• The real ROI of frictionless betting and invisible CX
• Why player trust and lifetime value beat short-term acquisition hype

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.