Online gambling is changing fast, and the next wave of innovation will be driven by AI, streaming, and social experiences. In this episode of 15M Mastery, Nigel Eccles, CEO and co-founder of BetHog, shares his vision for reshaping iGaming by making classic games more engaging, building community-driven experiences, and tackling operator conservatism head-on.

Eccles, known for building disruptive gaming businesses, explains why players prefer new spins on familiar games like blackjack, how streaming is legitimising iGaming and driving retention, and why product quality must come before marketing. He also highlights the challenges of balancing innovation with risk and why social elements will define the future of online betting.

Whether you’re an iGaming operator, affiliate, investor, or industry professional, this conversation delivers actionable insights into how to stand out in a commoditised market and build products that players genuinely love.

What you’ll learn in this episode:

• Iterative improvement beats untested game formats.
• Operators fail to innovate because they prioritise safe marketing spend over product development.
• Streaming legitimises iGaming, drives acquisition, and builds retention by keeping products front of mind.
• A great product is the foundation for retention, marketing only works when the product delivers.
• Social gambling is the next frontier, with community and entertainment at the core of future platforms.