Beyond the Build: Innovation in Construction

Building High-Performance Rental Teams That Customers Trust with Mark Miller


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Why are the construction rental industry’s most successful companies ditching transactional sales and rebuilding around relationships, and what does it mean for your bottom line? In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott are joined by Mark Miller, Director of Sales, Marketing, and Business Development at Complete Equipment Rentals, to discuss how strong leadership, intentional culture-building, and relationship-driven sales transform rental operations.


What You’ll Learn:
  • How to shift your team from transactional to consultative selling
  • Why starting training at "zero point zero" dramatically improves team performance
  • The ‘flashlight in the dark tunnel’ principle for recruiting and retaining top talent
  • How to turn equipment failures into retention opportunities and brand ambassadors
  • Why smaller, agile organizations win on customer service where larger competitors can't


Mark Miller is an accomplished sales leader, strategist, and team builder, bringing over 25 years of expertise in the construction and equipment rental industries. With a proven track record at industry leaders including Hilti, Makita, and Durante Rentals, Mark specializes in transforming organizations through relationship-driven sales strategies, process optimization, and cross-functional leadership. As a board member of the American Rental Association, he actively shapes industry best practices and advocates for progressive change in rental operations.


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:
  • How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
  • From Equipment Washer to EVP with Ben Bradshaw
  • Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions


Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.
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Beyond the Build: Innovation in ConstructionBy FERO