Beyond the Build: Innovation in Construction

Most construction and rental businesses don’t have a revenue problem. They have a leakage problem. In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott are joined by Erika Giuggio, a Business Optimization Specialist at Schooley Mitchell, to uncover where construction and equipment rental companies are unknowingly losing money and how to claw it back.


What You’ll Learn:

• How to identify your ‘boat's hidden holes’ immediately after tax season
• Why negotiating merchant services fees is non-negotiable
• How to break through operational drag caused by micro-cracks
• Why marketing to construction trades must appeal to what they're missing
• How to design solutions that stay hands-off after implementation
  
  

Erika Giuggio is a business optimization specialist who helps construction companies uncover hidden expenses and put real money back into their operations. Through her work at Schooley Mitchell, Erika helps contractors reduce costs in areas such as telecom, software, shipping, fuel, facilities, and more, without changing vendors or disrupting daily operations.


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

What does it really take to succeed in equipment rental sales? In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott are joined by Michael Harwood, an Outside Sales Representative at Sunstate Equipment, to discuss how relationship-driven sales strategies, organizational discipline, and authentic leadership transform performance in the rental industry.


What You’ll Learn:

• How to leverage your liability as your strength
• The single-priority task management system that maximizes field productivity
• Why the construction industry dialect rewrites professional communication norms
• How to navigate friendships with customers without compromising professionalism
• The third-party solution model that solves customer problems while protecting relationships
  
  

Michael Harwood is an Outside Sales Representative at Sun State Equipment, specializing in relationship-driven sales within the high-demand equipment rental market. With a background in pharmaceutical sales and a foundational understanding of kinetic learning principles, Michael has built a reputation for strong people skills, a relentless work ethic, and results-oriented problem-solving in fast-paced rental environments.


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

Why are the construction rental industry’s most successful companies ditching transactional sales and rebuilding around relationships, and what does it mean for your bottom line? In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott are joined by Mark Miller, Director of Sales, Marketing, and Business Development at Complete Equipment Rentals, to discuss how strong leadership, intentional culture-building, and relationship-driven sales transform rental operations.


What You’ll Learn:

• How to shift your team from transactional to consultative selling
• Why starting training at "zero point zero" dramatically improves team performance
• The ‘flashlight in the dark tunnel’ principle for recruiting and retaining top talent
• How to turn equipment failures into retention opportunities and brand ambassadors
• Why smaller, agile organizations win on customer service where larger competitors can't
  
  

Mark Miller is an accomplished sales leader, strategist, and team builder, bringing over 25 years of expertise in the construction and equipment rental industries. With a proven track record at industry leaders including Hilti, Makita, and Durante Rentals, Mark specializes in transforming organizations through relationship-driven sales strategies, process optimization, and cross-functional leadership. As a board member of the American Rental Association, he actively shapes industry best practices and advocates for progressive change in rental operations.


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

AI’s out here being thought of as the magic solution to every problem under the sun; construction included. But the real game-changer is custom AI. In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott welcome Nick Bartella and Agostino Mastroianni of Revalate AI Studio, to explore how customized AI processes can transform your bottom line and turn construction’s biggest operational headaches into competitive advantages. 


What You’ll Learn:

• How to shift from "nice-to-have" AI features to mission-critical agents that actually perform work
• Why simplicity and customization drive adoption in a notoriously slow-to-change industry
• The estimating agent framework that cuts research time from hours to minutes
• How to maintain human control while leveraging AI intelligence
• The generational productivity divide and how to bridge it
• Why labor shortages make operational AI a competitive advantage
  
  

Agostino is a Co-Founder at Revelate Studio, bringing over 20 years of experience as a licensed electrician, former project manager and electrical inspector. His deep construction industry expertise informs the development of AI agents designed to automate tedious workflows in construction management. 


Nick is a Co-Founder at Revelate Studio with a background in process engineering and product development. He brings a systems-thinking approach to construction technology, focusing on identifying and automating the tasks construction professionals avoid or lack time for. 

Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

In construction, there’s no silver bullet. Real progress comes from death by a thousand cuts: small, relentless improvements in systems, processes, and leadership. In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott are joined by Brad Robinson, a Founding Partner of Bradford Custom Homes & Remodeling, to discuss how operational excellence, intentional team leadership, and disciplined process improvements transform construction businesses from reactive to strategic.


What You’ll Learn:

• How to structure separate business entities for different construction verticals
• The preconstruction planning phase as your margin insurance policy
• How to hire for cultural fit and expertise simultaneously
• Why your field teams need subject matter experts
• The psychology of estimating and time allocation
  
  

Brad Robinson is a visionary builder, investor, and entrepreneur redefining what it means to create lasting value in the construction industry. As Founding Partner of Bradford Custom Homes & Remodeling, Rover Construction, and several other ventures, Brad leads with precision, craftsmanship, and a forward-looking approach that blends tradition with innovation.


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

Careers in construction are rarely built on master plans. They’re built on showing up, doing the work, and earning trust over time. In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott sit down with Joe Malone, Executive Vice President and Partner at Haydon, to explore his journey from intern to executive leadership, the culture shift that reshaped the company, and why ownership, accountability, and people-first leadership are what sustain growth.


What You’ll Learn:

• Why reliability, care, and humility drive long-term career growth
• How Haydon scaled from small civil jobs to $100M projects
• What changed when the company intentionally rebuilt its culture
• Why leaders who try to control everything eventually limit growth
• How empowerment works when paired with process and boundaries
• Why buy-in matters more than perfect schedules or plans
• How to avoid initiative overload and focus on what truly moves the business
• Why disappointment can be a stronger accountability driver than fear
• How presence and listening shape effective leadership
• What servant leadership looks like in a tough, blue-collar industry
  
  

Joe Malone is Executive Vice President and Partner at Haydon, where he leads both the Building and Civil Divisions, overseeing strategy and execution across the company’s portfolio. Originally from Pittsburgh, Pennsylvania, Joe earned a Bachelor of Science in Construction Management from Arizona State University. He joined Haydon in 2005 as an intern and steadily advanced through roles spanning project delivery, operations, and executive leadership. Known for his people-first approach, Joe champions ownership, accountability, and collaboration while staying closely connected to the field and the teams doing the work.


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

In this end-of-year wrap-up, hosts Scott Lowman and JP Scott reflect on Beyond the Build: Innovation in Construction’s first year, what surprised them, what challenged them, and what genuinely stuck. They revisit the guests and moments that shaped their thinking, from the human side of jobsite safety to the urgency of protecting craft knowledge in the trades, and the real-world tension between being data-rich and insight-poor.


They also share a few behind-the-scenes realities: starting a podcast without really knowing what they were doing, what it’s like asking people for their time, and why applied knowledge has become the throughline of the show.


Looking ahead to 2026, they outline a clearer focus: going deeper into the equipment rental world and the day-to-day operational chaos their customers live in so listeners can hear what’s working, what isn’t, and what tools and tactics are actually making a difference.


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

Humility, hustle, and the power of truly listening, that’s what defines this week’s conversation of Beyond the Build: Innovation in Construction. In this episode, hosts Scott Lowman and JP Scott are joined by Lisa Jimenez, Outside Sales Representative at Sunbelt Rentals, who opens up about being humbled when transitioning from general rentals to the complex world of power, how she rebuilt her confidence from a nine down to a five, and why deep relationships drive long-term success.


What You’ll Learn:

• How to shift from commodity selling to strategic partnerships
• The three-year investment principle for mastering specialized markets
• Why listening and presence trump activity
• How to build high-performing teams through operational transparency
• Why technical knowledge compounds your sales authority
  
  

Lisa Jimenez is an Outside Sales Representative at Sunbelt Rentals, specializing in emergency power solutions and specialty equipment rentals for the construction industry. With over 20 years of experience in sales and account management across general rentals and power systems, she has developed deep expertise in pre-planning complex projects, alternative energy solutions, and building strategic partnerships with contractors.

Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

The construction industry stands at a crossroads. With 20-40% of its workforce retiring in the next decade and mental health crises mounting, leaders must choose: continue operating with outdated mindsets, or pioneer a collaborative revival that prioritises people over profit. In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott are joined by Gianluca Pascale, Chief Connector and Curator at the Constructors Guild, to share insights about construction leadership, mental health, the coming labor cliff, and why the industry desperately needs a cultural and operational reboot.


What You’ll Learn:

• How to recognize and break self-imposed isolation at the leadership level
• Why the construction industry faces a mental health crisis and what leaders must do now
• The framework for shifting from transactional to experiential business relationships
• How to equip your workforce with skills that matter beyond technical competency
• Why collaboration, not competition, is the currency of the future
  
  

Gianluca Pascale is the Chief Connector and Curator at the Constructors Guild, a transformative platform reshaping collaboration and innovation in the construction industry. With over 30 years of experience spanning residential, commercial, and industrial projects, Gianluca has witnessed firsthand the fragmentation and silos that plague the construction sector. He is a passionate advocate for mental health, servant leadership, and industry-wide accountability, challenging the antiquated mindsets that have limited construction's growth and innovation.


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

When every tool claims to be AI-powered, who’s actually solving problems and who’s just selling hype? In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott are joined by Tyler Campbell, CEO at FieldProof, to discuss why most construction technology fails in the field, how to actually implement tech that sticks, and why the industry’s obsession with AI hype is masking a fundamental lack of substance.


What You’ll Learn:

• How to audit your tech stack for waste before adding new tools
• Why user experience extends beyond app design to entire workflow optimization
• How to overcome adoption resistance by giving teams ownership
• The transparency gap is killing construction tech’s credibility
• How to identify real pain versus symptomatic complaints using data aggregation
  
  

Tyler Campbell is a builder, technologist, and storyteller who’s reshaping how the construction industry adopts innovation. As CEO of FieldProof, Tyler helps international ConTech companies successfully enter and scale in the U.S. market, bridging the gap between technology and real-world construction practices.


Tune in for a look at the hidden costs of construction and the unique approaches that can help solve for them! 


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.