Beyond the Build: Innovation in Construction

In this episode of Beyond the Build: Innovation in Construction, hosts J.P. and Scott are joined by Rob Carpenter, a veteran in transportation compliance and fleet safety, to discuss how telematics technology is transforming construction equipment tracking, maintenance, and theft prevention while also discussing innovative solutions for workforce development.


What You’ll Learn:

• How implementing consolidated telematics systems can reduce auto liability exposure by 40% and accident frequency by 70%
• Why predictive maintenance through telematics data is crucial for preventing costly emergency repairs and optimizing fleet performance
• The evolution of telematics adoption over the past 15 years and how it's becoming essential for equipment valued at $1M+
• How to leverage telematics data for real-time equipment tracking, theft prevention, and geofencing capabilities
• Why human expertise remains critical in construction logistics despite advancing automation
  
  

Rob Carpenter is a distinguished expert in transportation compliance, risk management, and fleet safety, bringing over two decades of experience across truck driving, executive consulting, and technology integration. As a former fleet owner and current advisor through roles at Trucksafe, Gallagher Bassett, EPIC Insurance, and Motive, Rob has helped countless companies optimize their logistics operations, particularly in hazmat, heavy haul, agriculture, reefer, and construction sectors.


Tune in for a look at the hidden costs of construction and the unique approaches that can help solve for them!


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

In this episode of Beyond the Build: Innovation in Construction, hosts J.P. and Scott are joined by Elliott Vigil, a Sales Coach and Event Speaker, to unpack the chaos, culture, and opportunities in the construction rental space.


What You’ll Learn:

• How to balance sales urgency with operational constraints without sacrificing customer service
• Why scaling down operations is harder than scaling up
• The "Crisis Manager Trap" and how it prevents rental companies from implementing strategic planning
• How to transform internal competition into collaborative success
• Why traditional resource allocation models are failing in modern rental operations
• The three-phase framework for implementing change
• How new technologies can help rental companies maintain customer relationships
  
  

Elliott is a powerhouse in construction sales and an expert in training high-performance teams. With over 20 years of experience in the industry, he has trained and developed over 700 sales representatives and leaders, helping them navigate the unique challenges of selling in the $2.4 trillion construction industry. From his time at United Rentals and Ahern Rentals to founding his own sales training firm, Elliott has a deep understanding of what makes sales professionals thrive in construction logistics.


Tune in for a look at the hidden costs of construction and the unique approaches that can help solve for them!


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

In this episode of Beyond the Build: Innovation in Construction, hosts J.P. and Scott are joined by Trey Griggs, Founder and CEO at BETA Consulting Group, to discuss how construction and logistics companies can transform their marketing approach through authentic brand messaging.


What You’ll Learn:

• How to evaluate if your product or service is truly ready for marketing investment
• Why internal culture and shared vision must precede external marketing efforts
• The Trust-Risk Framework for building lasting customer relationships
• How to leverage customer feedback to create authentic, resonant marketing messages
• Why rapid scaling without proper infrastructure often leads to business failure
• The Three R's Principle for building a strong organizational culture
• How to maintain brand authenticity while pursuing growth opportunities
  
  

Trey Griggs is the Founder and CEO at BETA Consulting Group, specializing in sales, marketing, and brand transformation with over a decade of experience working with major 3PLs, logistics technology vendors, and transportation media organizations. His diverse career background spans consulting, real estate, and brand ambassador roles, and even includes time as a high school physics teacher and youth pastor. A natural leader and sales coach, Trey excels at helping companies streamline their messaging, develop powerful marketing strategies, and build high-performing teams that drive meaningful results.


Tune in for a look at the hidden costs of construction and the unique approaches that can help solve for them! 


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

In this episode of Beyond the Build: Innovation in Construction, hosts J.P. and Scott are joined by Ben Bradshaw, Executive Vice President of North America Sales at Genie, to explore his early career experiences, the challenges he overcame, and the key moments that set him on the path to leadership.


What You’ll Learn:

• How to balance price conversations with total cost of ownership to build lasting partnerships
• Why personal brand matters more than company brand during industry transitions and acquisition
• How to navigate customer relationships when personalities don't click without taking it personally
• Why technology should enhance, not replace, fundamental relationship-building in construction
• How to maintain authenticity while scaling from equipment associate to executive leadership
  
  

Ben is the Executive Vice President of North America Sales at Genie, bringing over two decades of experience in construction equipment sales and rental leadership. Starting his career washing equipment in 2002, Ben has risen through various roles in the industry, from equipment associate to executive leadership, carrying forward a family legacy that spans three generations in the construction equipment business. As a third-generation industry professional, following his grandfather's tenure at Shepherd Machinery and his father's career at Genie, Ben has developed a deep understanding of both the rental and manufacturing sides of the business.


Tune in for a look at the hidden costs of construction and the unique approaches that can help solve for them!


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.

Welcome to Beyond the Build, the podcast where innovation meets collaboration in the world of construction.

We bring together thought leaders and industry experts to explore the cutting-edge ideas transforming construction equipment, supply chains, building materials, and workforce productivity.

This podcast is proudly brought to you by Fero—the revolutionary last-mile logistics platform redefining how high-value, time-sensitive construction deliveries get done. Need it fast? Need it right? Fero it.


Previous guests include: Ben Bradshaw of Genie, Lindsey Trent of Next Generation in Trucking Association (NGT), Alex Poe of Chambr, Mike Murphy of Ally Fuels Inc., Galiano Tiramani of Boxabl


Check out our three most downloaded episodes:

• How This Ex-Hollywood Writer Is Disrupting a $100B Industry 
• From Equipment Washer to EVP with Ben Bradshaw
• Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction is handcrafted by our friends over at: fame.so


This podcast is brought to you by FERO.