The state of trust in America seems to be in freefall. Trust in government, big business and large institutions has unraveled. Distrust has begun to fray the fabric of society and erode trust in community, neighbors and even between individuals. True leaders recognize that a culture of trust is not just a nice to have HR program. A culture of trust is key to innovation, excellence and sustainable success. Legendary leader and entrepreneur Joel Peterson, chairman of JetBlue Airways and founding partner of the investment management firm Peterson Partners, shares his 10 laws of trust on this episode of "Therefore, What."

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