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Building Hospitality That Lasts: Lessons from Charles on Scaling, Community, and Longevity
Step into Episode 181 of On the Delo as David DeLorenzo sits down with Charles Jr. (“Chuck D”) —an East Valley native behind Aftermath, Born & Bred, and the forthcoming Rosewood in downtown Gilbert—to talk craft, community, and why he wants people dressing up for dinner again.
From first shifts at Tony Roma’s to 15 years fast-tracking at Zinc with mentor Terry, Charles breaks down the real levers: concept, lighting, music, and a female-friendly vibe that draws everyone. The two get real on safer nightlife and DUIs, scaling pains from a 1,300→3,800 sq ft buildout, and what’s next—an aggressive late-night push in Chandler.
Chapter Guide (Timestamps):
(0:15 – 1:02) Opening & Episode 181; welcome Charles.
(1:03 – 2:23) Junior & nicknames (“Chuck D” plates; Delo’s “Italian Stallion”).
(2:26 – 3:01) Origin story—5th-gen AZ; Mesa/Chandler/Gilbert roots.
(6:52 – 8:27) First jobs: Tony Roma’s → Outback lessons.
(11:41 – 13:29) Zinc years & discovering hospitality as craft.
(18:00 – 20:07) Launching Aftermath in Uptown; scaling from 1.3k→3.8k sq ft.
(22:41 – 23:48) Where to find them: Aftermath (Phoenix), Born & Bred (Scottsdale & Chandler), Rosewood → downtown Gilbert.
(25:17 – 27:05) Mature crowd, safer nights; calling out DUIs.
(39:56 – 40:24) Chandler goes late-night—food & cocktail specials.
(40:33 – 42:27) Rapid fire: read minds, water slides, gold, flip-phone experiment.
(45:06 – 45:28) Health: lift weights & bodyweight focus.
👉 If this convo gave you something, subscribe, drop your takeaway, and share the episode with a friend in hospitality who’s building for longevity—not hype.
LINKS:
Connect with DELO: https://linktr.ee/iamthedelo
Grab DELO’s Free eBook: https://iamthedelo.com/3f-method-book
DELO’s Preferred Business Service Partners: https://iamthedelo.com/connect
Entrepreneur Community: https://www.builtdifferentcommunity.com
Facebook: https://facebook.com/IAmTheDelo
Instagram: https://instagram.com/iamthedelo
LinkedIn: https://linkedin.com/in/daviddelorenzo1
Restaurant Resources: https://www.runningrestaurants.com/subscribe
DISCOUNT CODE: DeLo2025
View all episodes
By David "The DELO" DeLorenzo
4.9
9090 ratings
Step into Episode 181 of On the Delo as David DeLorenzo sits down with Charles Jr. (“Chuck D”) —an East Valley native behind Aftermath, Born & Bred, and the forthcoming Rosewood in downtown Gilbert—to talk craft, community, and why he wants people dressing up for dinner again.
From first shifts at Tony Roma’s to 15 years fast-tracking at Zinc with mentor Terry, Charles breaks down the real levers: concept, lighting, music, and a female-friendly vibe that draws everyone. The two get real on safer nightlife and DUIs, scaling pains from a 1,300→3,800 sq ft buildout, and what’s next—an aggressive late-night push in Chandler.
Chapter Guide (Timestamps):
(0:15 – 1:02) Opening & Episode 181; welcome Charles.
(1:03 – 2:23) Junior & nicknames (“Chuck D” plates; Delo’s “Italian Stallion”).
(2:26 – 3:01) Origin story—5th-gen AZ; Mesa/Chandler/Gilbert roots.
(6:52 – 8:27) First jobs: Tony Roma’s → Outback lessons.
(11:41 – 13:29) Zinc years & discovering hospitality as craft.
(18:00 – 20:07) Launching Aftermath in Uptown; scaling from 1.3k→3.8k sq ft.
(22:41 – 23:48) Where to find them: Aftermath (Phoenix), Born & Bred (Scottsdale & Chandler), Rosewood → downtown Gilbert.
(25:17 – 27:05) Mature crowd, safer nights; calling out DUIs.
(39:56 – 40:24) Chandler goes late-night—food & cocktail specials.
(40:33 – 42:27) Rapid fire: read minds, water slides, gold, flip-phone experiment.
(45:06 – 45:28) Health: lift weights & bodyweight focus.
👉 If this convo gave you something, subscribe, drop your takeaway, and share the episode with a friend in hospitality who’s building for longevity—not hype.
LINKS:
Connect with DELO: https://linktr.ee/iamthedelo
Grab DELO’s Free eBook: https://iamthedelo.com/3f-method-book
DELO’s Preferred Business Service Partners: https://iamthedelo.com/connect
Entrepreneur Community: https://www.builtdifferentcommunity.com
Facebook: https://facebook.com/IAmTheDelo
Instagram: https://instagram.com/iamthedelo
LinkedIn: https://linkedin.com/in/daviddelorenzo1
Restaurant Resources: https://www.runningrestaurants.com/subscribe
DISCOUNT CODE: DeLo2025
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