Join Misty Lynch and Lora Weaver as they break down the realities of event-driven businesses and share actionable strategies for entrepreneurs and small business owners. This episode covers practical advice on building memorable experiences, money management, and the power of authentic connection.

• How Lora Weaver transitioned from dance competitions to founding Happily Ever Expo and Her Connected conference
• The financial realities and money beliefs entrepreneurs face when starting and growing an events business
• Strategies for maximizing vendor and attendee engagement (even with a limited budget)
• Smart approaches to vendor mix, pricing, and keeping conferences relevant to today’s trends
• Common mistakes small business owners make at expos—and how to stand out and maximize ROI

Where to find Lora Weaver

Websites: happilyeverexpo.com and herconnected.com
Instagram: @happilyeverexpo and @itsherconnected 
LinkedIn: linkedin.com/in/lorawe


Where to find Misty 

Websites: 

• mistylynch.com
• soundviewfinancialadvisors.com