Becoming You Podcast

Building in Sicily: Startup Dreams and Sacred Days


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Welcome back, or "ciao amici"! In this deeply personal catch-up episode, I'm pulling back the curtain on the last 90 days, an adventure that's included moving the entire family (and dog!) to Sicily for a sabbatical AND launching a beta product, PitchWell. It's been a time of immense "good and growth, the hard and the holy".

I'm sharing what it's really like to live abroad past the "vacation phase", navigate being a beginner again, and build a startup from Sicily. This episode is part travel diary, part startup update, and all about what happens when you say yes to the things you "can only imagine".

In This Episode, I Share:
  • The launch and growth of PitchWell, the AI-powered visibility platform, and what it was like to ship the next version from Sicily.
  • The "good" of living in Italy: increased family time, daily walks, and dinners together.
  • An update on learning the language (I've graduated from survival A1 to elementary A2!).
  • How this adventure is building "chosen resilience" for the whole family, instead of resilience that comes from trauma.
  • A story about my nine-year-old son's newfound confidence and a rainy crepe adventure.
  • The "growth" (or hard parts): the mental load, the 9-hour time zone difference for calls, and the nightly exhaustion from being a beginner.
  • The incredible creative energy of Sicily and how it feels like a "magic school".
  • The difference between transparency (sharing when it's wrapped in a bow) and vulnerability (sharing while you're still in it).
  • Why I'm practicing "devotion over discipline".
  • What you can expect for the new season of the Becoming You podcast.
Favorite Quotes:
  • "I was giving you a preview of season my life that I didn't even understand how it was going to unfold."
  • "We're past the vacation phase."
  • "It's chosen resilience instead of like resilience that you have to survive."
  • "I think Italy's made me a beginner again and I think I was afraid to be a beginner."
  • "Transparency is sharing when it's like wrapped up in a bow... Vulnerability is sharing while we're still in it."
  • "If you are imagining it, which means that you can create it."
  • "Visibility is a devotion to your gifts. It's not a performance."
  • "Show up authentically and you never need to show up perfectly."
  • "If you've ever wondered if you peeked, you haven't."
🌿 Resources & Links:

📖 Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm: https://bit.ly/rebeccasbalanceblueprint

📲 Subscribe for more soulful, strategy-filled episodes: https://www.youtube.com/rebecca.cafiero

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Becoming You PodcastBy Rebecca Cafiero

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