On this episode of Pardon My Hunch, host Teri Hoffman talks with Jeff Bordes, Director of Marketing at True Organic, about how trusting gut instincts can drive innovation in business. Jeff shares how he used his own real-life challenges during COVID to develop a successful meal-planning solution at Albertsons, highlighting the power of starting with personal experience rather than data alone. He also discusses his unconventional career path, from jazz musician to marketing leader, and how following passion and intuition has shaped his success.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.