Pardon My Hunch Podcast

In this episode of Pardon My Hunch, Teri Hoffman speaks with Jordan Burg, Head of Marketing at CSG Partners, about the instincts, career pivots, and experiences that have shaped his approach to business and marketing. Jordan reflects on stepping away from corporate marketing to help stabilize and sell his grandfather’s New York real estate business, sharing lessons about family legacy, trusting the right people, focusing on the essentials, and adapting when plans change. He also discusses how those experiences influence his work at CSG Partners, where he helps communicate the value of employee stock ownership plans and emphasizes clear positioning, thoughtful testing, and understanding what truly matters to the audience.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.

In this episode of Pardon My Hunch, Teri Hoffman speaks with Steve Wimmer, Chief Product Officer at Unravel Healthcare, about using technology to create meaningful impact while staying focused on the human consequences of innovation. Steve explores the opportunities and risks surrounding AI, from healthcare and legislation to persuasive technology, data privacy, safety, and the importance of understanding why AI systems are designed to behave the way they do. He also discusses the value of human judgment and discernment, arguing that while AI can improve efficiency, experience and instinct remain essential for separating genuine value from noise.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.

In this episode of Pardon My Hunch, Teri Hoffman speaks with Priyanka Sen, Marketing Strategy Manager at Holiday Inn Club Vacations, about trusting your instincts when pursuing opportunities and knowing when you have done everything within your control. Priyanka shares the story of advocating for a potential collaboration between Give Kids The World and MrBeast, explaining how the experience taught her to balance conviction with the reality that final decisions often sit with others. She also discusses the importance of finding meaning in your work, learning from missed opportunities, and recognizing when it may be time to move into an environment where your ideas and instincts have more room to influence outcomes.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.

In this episode of Pardon My Hunch, Teri Hoffman speaks with Robyn Bolton, founder of MileZero LLC, about balancing data, experience, and gut instinct when making important business decisions. Robyn shares how trusting a powerful instinct led her away from what appeared to be the perfect job and ultimately toward entrepreneurship, while discussing the emotional realities of building your own business. She also explores how leaders and innovators can manage uncertainty, learn quickly from failure, challenge conventional thinking, and use both evidence and intuition to make better decisions.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.

In this episode of the Pardon My Hunch podcast, Teri Hoffman speaks with Anne Jones, founder of On The Team, about helping female college athletes recognise and communicate the leadership, resilience, and teamwork skills they have developed through sport. Anne shares how her own experience of leaving college athletics inspired her to build mentoring programmes that help athletes explore career opportunities, form meaningful professional relationships, and navigate life beyond competition. The conversation also explores why effective mentoring requires genuine listening, clear structure, focused action, and the confidence to build relationships rather than relying solely on traditional job applications.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.

In this episode of the Pardon My Hunch podcast, Teri Hoffman speaks with Andrea Dyan Brown, owner of Frequency 110, about her transition from marketing leadership into business strategy and how writing her book helped redefine the value she brings to growing companies. Andrea shares practical insights on using AI as a tool to improve efficiency rather than as a substitute for human judgment, highlighting the risks of poor implementation, weak inputs, and replacing people too quickly. The conversation also explores why focus, thoughtful planning, and a clear understanding of the customer problem are essential for building a stronger and more adaptable business.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.

In this episode of the Pardon My Hunch podcast, Teri Hoffman speaks with Tracy Smith, Chief Brand Officer at STM Goods, about how intuition, innovation, and customer insight have shaped the company’s product and marketing decisions. Tracy shares lessons from successful ideas such as the ChargeTree and STM’s AI generated Dux characters, while candidly discussing an unsuccessful expansion into phone cases and the value of learning quickly from costly decisions. The conversation also explores how businesses can use AI to strengthen creativity and productivity without replacing human judgment, connection, or original thinking.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.

Sol Rosenbaum, owner of SR Engineering and Consulting, joins host Teri Hoffman to discuss the intersection of engineering, business development, and mortgage finance. He shares how his firm helps clients navigate energy engineering, sustainability requirements, and green loan programs while also reflecting on the unexpected path that led him to build his own business. Sol also explores the importance of networking, trusting your instincts, and why engineers can benefit from developing stronger sales and communication skills.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.

In this episode of Pardon My Hunch, host Teri Hoffman sits down with Paula Boggs, founder of Boggs Media LLC, to explore leadership, authenticity, creativity, and building cultures where people truly belong. Drawing from her experiences as a former Starbucks legal executive, musician, Army veteran, and speaker, Paula shares how listening deeply, embracing individuality, and leading with empathy helped shape a lasting organizational culture. The conversation dives into the power of diversity stories, authentic leadership, and why the best workplaces create freedom within a framework so people can thrive as their true selves.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.

Matt Seiler Founder & CEO excelerators inc joins host Teri Hoffman to discuss executive talent, organizational strategy, and how gut instincts shape major career and business decisions. He shares how his experience leading major media and advertising organizations inspired him to create a business that helps executives clarify what they want, make smarter career moves, and help companies solve deeper organizational problems before simply hiring new people. Matt also explores how AI is changing professional services, why specificity creates opportunity, and why human intelligence still matters when interpreting data and building stronger organizations.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.