Stories are an essential part of our day-to-day communications and an effective story-telling has the potential to breathe life into your brand. Apart from helping shape how people view you, a powerful story can create legacies, generate profit and help win loyalty of audiences. Simply put, it’s an asset that your business must create keeping in mind your product, customers, profits and investors. It must be a part of setting up a successful, thriving business. “Therefore, what founders need to do is understand their story and integrate it in a way that it becomes an essential component of your existence,” says Google Venture’s Shernaz Daver in this episode of the Building it up Podcast. The discussion goes beyond the art of compelling storytelling to learning some traits from the effective storytellers such as Netflix’s Reed Hastings. How does the business growing from 10 to 100 alter its narratives while communicating to the broader audience? And how should founders, especially those who are not effective communicators, tell stories that evoke trust and make their stakeholders stick to the brand? All this and more in this episode.

Starting a start-up has never been easier, but building it up into an iconic brand is harder than ever. As a start-up founder aiming to take your start-up from 10 to 100, you can definitely relate to this! But what often gets lost is the fact that behind every successful start-up, exists a fair share of research, trial-and-error, and even failed attempts. Even the most iconic start-ups of our times began with concepts that were new to the industry and the product that had few or even no takers in the beginning. But what determined their success was a close correlation between the product, team and market, believes the guest on this podcast. Deep Kalra, the man behind India’s largest travel website shares how he created, grew and perfected a product in the market where no-one bought online. He share how to go about building the right product, what to do when a competitor enters the market with a tried and tested discount play, what should the team that’s scaling the magical product look like? Deep Kalra talks candidly about his decade-long internet journey and his greatest regrets- on this episode of Building it up!

When an organization grows from 10 to 100, how to scale communication, team & culture along with it?