This week on The Know, Like & Trust Show, Brittany Long of Win with Systems is joining me to talk about building up your KLT Factor with an evergreen email sequence, how to correctly segment your audience for the most impact, the best CTAs and more. Enjoy!

Topics discussed in this episode:

* How we all can use email in a better way to build up our KLT Factor with our audiences* The best way to figure out what to email your people so you give value and include everyone* How to segment your audience members so that it’s most beneficial for them* Why you should always give your audience the option to opt-out, especially during a launch sequence* Specific email sequences you can use to build up your KLT factor* How to know if your emails are actually resonating with your audience and building your KLT factor* Balancing your CTAs to avoid audience overwhelm and why a simple reply CTA is the best for new audience members

Quotables:

One of the best things you can do when you’re figuring out what to email your people is to begin with the end in mind. – Brittany LongClick To Tweet

If people have the opportunity to self identify where they are at, they are more likely to take responsibility and have a deeper ownership. – Brittany LongClick To Tweet

One email sequence that is absolutely necessary is your evergreen sequence. – Brittany LongClick To Tweet

Not everybody is going to be ready to purchase from you during a launch, but they might be ready in two months or three months. – Brittany LongClick To Tweet

If you have a really great reply CTA and nobody is responding, that lets you know that something you’re doing or saying is not resonating. – Brittany LongClick To Tweet

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