It's all about the grey podcast

Building Leelo Active into a Multimillion-Dollar Brand with Sean Meyer


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Sean Meyer is one of the co-founders of Leelo Active, a luxury athleisure label created to inspire women to be adventurous, bold and beautiful inside and outside of the gym. Sean talked about his background, the company's origins, overcoming challenges through Covid 19, learning through trial and error, marketing strategies and what comes next for the brand.


Leelo Active - https://leeloactive.com/

Follow Sean - @Sean_meyer


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Chapters:

00:00 Introduction 

01:03 Sean’s Journey: From Construction to Modelling To Activewear 

02:47 Founding Leelo Active

04:51 Challenges and Successes in Business

07:08 Scaling and Marketing Strategies

14:42 Balancing Business and Personal Life

18:20 Smart Investment Strategies

18:39 Leveraging Loss Leaders

20:31 Customer Feedback and Word of Mouth

23:36 Managing Business Growth

25:59 Leadership and Company Culture

30:57 Tips for Growing an E-commerce Business

33:27 Conclusion and Final Thoughts


About the show: Educating the real s#!t about business. It’s easy to manage the black and white, the art is managing the grey.

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It's all about the grey podcastBy Pasquale Princi