In this episode of It’s All About the Grey, we sit down again with Sean Meyer, the co founder of Leelo Active, one of Australia’s fastest growing activewear brands. Over the past year, Leelo Active has continued its explosive rise, with a projected $17.5 million in revenue, major retail wins, and a shift from “business” to true brand power.

But this year also brought a big personal change for Sean — he became a dad, and that changed everything.

We talk about how fatherhood reshaped his priorities, the mindset shift that allowed his team to step up, and how focusing on the business instead of in it freed Leelo Active to scale even faster.

This episode is full of raw insights on leadership, identity, growth, brand building and the personal evolution that comes with becoming a parent while scaling a company.

Follow Sean Meyer

Instagram: https://www.instagram.com/sean_meyer/

LinkedIn: https://www.linkedin.com/in/sean-meyer-9584b6196/

If you enjoyed the podcast, please subscribe, share, follow and review!

Follow Pasquale Princi 🌐

LinkedIn: ⁠⁠https://www.linkedin.com/in/pasqualeprinci/⁠⁠  

TikTok: ⁠⁠https://www.tiktok.com/@itsallaboutthegrey⁠⁠  

Instagram: ⁠⁠https://www.instagram.com/itsallaboutthegrey⁠⁠ 

Timecodes:

(0:00) Introduction and Welcoming Sean

(2:44) Reflecting on the Past Year

(3:33) Shifting Focus and Delegating Responsibilities

(5:27) Business Growth and Revenue Targets

(10:32) Social Media Strategies and Challenges

(15:41) Product Development and Sustainability

(19:56) Leveraging AI and Content Creation

(21:51) The Future of Streaming and Brand Collaborations

(26:14) Balancing Fatherhood and Leadership

(32:19) Breaking into David Jones

(41:31) Advice for Aspiring Founders

(44:28) Black Friday Strategy and Reflections

(48:58) Closing Thoughts and Gratitude

Recorded and Produced by Podwave Studios: ⁠⁠⁠https://podwavestudios.au

About the show: Educating the real s#!t about business. It’s easy to manage the black and white, the art is managing the grey.

James Limnios is the CEO and Managing Director Limnios Property Group. James shares the story of how his parents founded the business in 1969, starting from a fish and chip shop. The discussion covers James's journey, returning to the family business after running a project management firm, and the evolution of the group's services to include leasing, property development, and retirement living. The main focus is the urgent need for a shift in Western Australia's housing strategy, with James discussing urban infill over costly greenfield expansion. The conversation concludes with a look at high debt levels, generational differences in lifestyle priorities, and James's enduring advice for first-time buyers: "Buy the worst property on the best street" 

James Limnios - https://www.linkedin.com/in/jameslimnios  
Limnios Property Group - https://limnios.com.au/  

If you enjoyed the podcast, please subscribe, share, follow and review!  

Follow Pasquale Princi 🌐 

LinkedIn: ⁠https://www.linkedin.com/in/pasqualeprinci/⁠  

TikTok: ⁠https://www.tiktok.com/@itsallaboutthegrey⁠  

Instagram: ⁠https://www.instagram.com/itsallaboutthegrey⁠ 

Timestamps:

00:50 The Founding Story

3:22 James's Journey: Entering the Business, the Recession, and His Commitment to Education

6:40 The Evolution of Limnios Property

14:04 The Case for Urban Infill: Why Expanding Out is More Costly than Developing In

21:26 Activating Perth: Solving the CBD's "Ghost Town" Feel with Increased Density

26:50 Policy Solutions: Light Rail, Expanded Ferries, and Creating Micro-Apartments

32:15 Risk in Lending: Why Reducing Deposit Schemes to 2% is a Dangerous Policy

35:28 Generational Shifts

42:10 Where to Still Find Value in the Perth Market

Recorded and Produced by Podwave Studios: ⁠⁠https://podwavestudios.au

Valerie Formby, founder of Hub Interiors Group shares her journey from moving to Perth at 19 to follow her love, to building a million dollar career in professional services and eventually co-founding successful businesses with her partner, Christian. Valerie discusses the importance of integrity in business, overcoming challenges as a female in the construction industry, and balancing her roles as a businesswoman and mother. Tune in to hear her insightful story and discover how she navigated her unique path to success.

Valerie Formby LinkedIn: https://www.linkedin.com/in/valerie-formby-06b48b58/?originalSubdomain=au

Hub Interiors: https://hubinteriors.com.au/

If you enjoyed the podcast, please subscribe, share, follow, and review!

Follow Pasquale Princi 🌐

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/pasqualeprinci/⁠⁠⁠⁠

TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@itsallaboutthegrey/⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠https://www.instagram.com/itsallaboutthegrey/⁠⁠

Timestamps:

01:14 Valerie's Journey to Australia

02:42 Early Career and Major Deals

05:55 Starting a Business with Christian

09:52 Building Hub and Matrix

18:24 Balancing Business and Personal Life

21:36 Challenges as a Woman in Construction

25:12 Navigating Dominance in the Workplace

26:36 Balancing Work and Family Life

28:23 The Importance of Integrity in Business

39:17 Future Plans and Vision for Hub

Recorded and Produced by Podwave Studios: ⁠https://podwavestudios.au

In this episode, Pasquale Princi speaks with Framy Browne, lead partner of Lavan’s Family and Private Clients Team. Framy shares her journey from Sydney to Perth, the challenges of raising three children while building a legal career, and the emotional depth behind family law. Family law is complex and, as Framy discusses, requires compassion and clarity.

Framy Browne LinkedIn: https://www.linkedin.com/in/framy-anne-browne-377b122b/

Laven Legal - https://www.lavan.com.au/

If you enjoyed the podcast, please subscribe, share, follow, and review!

Follow Pasquale Princi 🌐

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/pasqualeprinci/⁠⁠⁠

TikTok: ⁠⁠⁠https://www.tiktok.com/@itsallaboutthegrey/⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/itsallaboutthegrey/⁠

Timestamps:

(00:29) Guest Introduction: Framy Browne

(01:51) Personal Background and Journey to Perth

(02:58) Starting a Family Law Practice

(04:44) Challenges and Rewards in Family Law

(07:41) Complexities of Family Law

(16:29) Empathy and Emotional Management in Family Law

(23:56) Impact of Divorce on Business and Family

(26:34) Faith and Professional Life

(28:59) Balancing Faith and Career

(32:07) Normalising Faith in the Workplace

Recorded and Produced by Podwave Studios: https://podwavestudios.au

In this episode of It’s All About the Grey Podcast, Pasquale Princi speaks with Basil Zempilas, Leader of the Liberal Party in Western Australia and former broadcaster, to explore his bold vision for the state’s future. Basil opens up about his transition from media to politics, the pressing challenges facing WA’s Liberal Party, and how he plans to rebuild it into a modern, inclusive, and aspirational force. He shares his take on the Cook Government’s state budget, the urgent need to support small businesses, and the battle against rising cost-of-living pressures.

Follow Basil:

LinkedIn - https://www.linkedin.com/in/basil-zempilas-5146371b4/

X - ⁠https://x.com/BasilZempilas?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Instagram - https://www.instagram.com/basil_zempilas/

If you enjoyed the podcast, please subscribe, share, follow and review!

Follow Pasquale Princi 🌐

LinkedIn: ⁠⁠https://www.linkedin.com/in/pasqualeprinci/⁠⁠

TikTok: ⁠⁠https://www.tiktok.com/@itsallaboutthegrey/⁠⁠

Instagram: ⁠⁠https://www.instagram.com/itsallaboutthegrey/⁠

Chapters:

(0:00) Introduction

(0:56) Basil's Journey from Broadcasting to Politics

(3:27) Challenges in State Parliament

(11:45) Payroll Tax & Small Business Impact

(13:35) Rebuilding the WA Liberal Party

(17:03) Core Liberal Values & Vision for the Future

(24:07) Four-Year Plan for the Party

(24:49) Importance of Feedback & Listening

(26:18) Credibility & Leadership Presence

(27:39) Leading with Authenticity

(30:30) Honouring Family, Faith & Heritage

(32:16) Multicultural WA & Community Engagement

(41:23) Political Strategy & Long-Term Goals

(45:41) Accessibility & Open Communication

Recorded and Produced by Podwave Studios: ⁠⁠https://podwavestudios.au/

Rakesh Shah is a seasoned financial planning expert with over 18 years at Capital Partners. Rakesh opens up about his journey from his early days in Kenya to becoming a trusted advisor in wealth management. He talks about strategies for building lasting financial success, the power of a comprehensive wealth map, smart diversification, and the role mentorship plays in shaping a meaningful career.

Capital Partners website: https://capital-partners.com.au/

Rakesh Shah: https://www.linkedin.com/in/rakesh-shah-31544836/
If you enjoyed the podcast, please subscribe, share, follow and review!

Follow Pasquale Princi 🌐

LinkedIn: ⁠https://www.linkedin.com/in/pasqualeprinci/⁠

TikTok: ⁠https://www.tiktok.com/@itsallaboutthegrey/⁠

Instagram: ⁠https://www.instagram.com/itsallaboutthegrey/

Chapters:

(0:00) Introduction and Warm Welcome

(1:12) Rakesh Shah's Journey into Financial Planning

(2:14) The Essence of Financial Planning

(5:14) Capital Partners and Investment Philosophy

(9:06) Advice for Aspiring Investors

(15:34) Personal Stories and Lessons Learned

(18:51) Preparing for Home Ownership

(21:47) The Reality of Property Prices

(23:20) The Importance of Budgeting

(24:24) Redefining Retirement

(30:01) The Concept of Eldership

(32:13) The Power of Mentorship

(34:14) Investment Advice and Pitfalls

(36:56) Cryptocurrency

(39:03) Final Thoughts

Recorded and Produced by Podwave Studios: ⁠https://podwavestudios.au/

Pasquale Princi spoke on the Gather - A Floral Community Podcast about Flowr Pixie - a custom 24/7 cloud-based, refrigerated flower vending machine!

If you enjoyed the podcast, please subscribe, share, follow and review!

Follow Pasquale Princi 🌐

LinkedIn: ⁠https://www.linkedin.com/in/pasqualeprinci/⁠

TikTok: ⁠https://www.tiktok.com/@itsallaboutthegrey/⁠

Instagram: ⁠https://www.instagram.com/itsallaboutthegrey/⁠

Chapters:

(0:00 Welcome to Gather

(1:59 The Birth of Flower Pixie

(3:18) Discovering Flower Vending Machines

(4:57) Innovating the Floral Industry

(8:20) Future Vision for Flower Pixie

(16:48) Explaining the Machine: A Simple Breakdown

(18:16) Customising the Machine for Different Needs

(19:50) Global Perspectives on Vending Machines

(21:14) How the Flower Vending Machine Works

(26:31) Showcasing at Subie Blooms

(31:26) Supporting Zero to Hero

(33:20) Final Thoughts and Closing Remarks

In this episode of It's all about the grey podcast, Pasquale Princi speaks with Hanif Ibrahim, the Founder and CEO of The Finance Agency. Hanif shares his unique journey from a fascination with coral reefs to establishing a successful finance agency. The discussion delves into the critical role of brokers in financial transactions, particularly in business acquisitions. Hanif discusses the importance of preparation, understanding bank processes, and surrounding oneself with a strong network to achieve business success.

The Finance Agency website: https://financeagency.com.au/

Hanif Ibrahim: https://www.linkedin.com/in/hanif-ibrahim-18175a9/

If you enjoyed the podcast, please subscribe, share, follow and review!

Follow Pasquale Princi 🌐

LinkedIn: https://www.linkedin.com/in/pasqualeprinci/

TikTok: https://www.tiktok.com/@itsallaboutthegrey/

Instagram: https://www.instagram.com/itsallaboutthegrey/

Chapters:

(0:00) Introduction

(1:31) Hanif's Background and Personal Journey

(4:35) Early Career and Business Ventures

(11:30) Transition to Finance and Broking

(16:55) Challenges in Business Transactions

(25:01) The Role of a Broker in Transactions

(27:48) The Importance of Relationships in Business

(30:24) Navigating Banking Processes

(34:15) Preparation and Due Diligence

(34:47) Cultural Fit and Business Success

(42:27) Personal Reflections and Advice

(50:01) Closing Thoughts and Future Plans

Recorded and Produced by Podwave Studios: https://podwavestudios.au/

It's all about the grey is back for season 2 and our first guest for 2025 is Ben De Jonge, a notable marketer and networker in Perth's business community and the founder of Dapth. The discussion delves into the importance of effective communication, both internal and external, in business. Ben talks about the need for client-centric communication and the pitfalls of self-focused messaging. They also touch on the power of LinkedIn for professional networking, the evolution of digital ecosystems, the balance between digital and in-person interactions and what the future of marketing looks like for businesses.

Connect with Ben De Jonge on LinkedIn

Dapth website - https://dapth.com

If you enjoyed the podcast, please subscribe, share, follow and review!

Follow the podcast

TikTok - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@allbboutthegrey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Chapters:

(0:00) Welcome to the Podcast

(0:13) Who is Ben De Jonge

(1:32) The Importance of Communication in Business

(5:18) Defining Your Ideal Client

(9:46) The Power of LinkedIn

(18:02) Networking and Business Development

(20:42) Future of Business and Digital Landscape

(28:24) Defining Roles and Responsibilities for Workplace Happiness

(34:54) Building Authentic Business Relationships

(39:56) Final Thoughts

In this episode, Pasquale Princi speaks with corporate finance expert Davide Bosio. With over two decades in the industry, Davide shares insights from his journey—from starting his own corporate finance firm to becoming the WA State Manager for Shaw and Partners, amassing a team of over 50 advisors. Davide delves into leadership challenges, the importance of culture and what it takes to grow and build a successful business.

If you enjoyed the podcast, please subscribe, share, follow and review!

Follow the podcast

TikTok - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@allbboutthegrey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Chapters:

(0:00) Introduction and Guest Welcome

(0:26) Davide Bosio's Career Journey

(2:27) Breaking into Stockbroking

(5:17) Challenges and Successes in Corporate Finance

(10:33) Leadership and Team Building

(34:27) Transition to Board Roles

(39:09) Advice for Aspiring Professionals

(42:54) Conclusion and Contact Information