Bridging two brands, two cultures, and two ways of working isn’t for the faint of heart—but it’s where growth truly lives.
In this conversation, Lauren McTiernan, Senior Director of Customer Operations & Fulfillment at Crocs, breaks down what it really takes to align fast-moving teams, build shared priorities, experiment your way forward, and keep people energized when customer expectations never stop evolving.
From the realities of merging Crocs and HEYDUDE to the leadership lessons that shaped her 17-year journey, this episode delivers grounded insights for leaders navigating complexity, change, and rapid growth.
- 00:00 – Why this conversation matters for leaders navigating growth
01:14 – Lauren’s 17-year journey at Crocs and what kept her energized03:46 – Inside the acquisition of HEYDUDE04:39 – Culture differences: stable processes vs. startup experimentation05:34 – Fun at work and why it’s often misunderstood06:53 – The power of celebrating wins (and why leaders don’t do it enough)08:11 – Recognizing teams in a remote-first world09:03 – Bridging cultures: where things stand today10:20 – The “one team” North Star for Crocs and HEYDUDE11:19 – Setting priorities when every function has its own agenda12:24 – The leadership program shaping Crocs’ future13:19 – Support vs. collaboration: the difference that moves organizations14:21 – When subsidizing becomes a trap15:57 – Survival through positivity and opportunity-spotting16:33 – How Crocs does continuous improvement17:01 – Experiments, pilots, and quick wins18:02 – In-person vs. virtual collaboration19:17 – Bringing teams together: cadence and strategy20:06 – Advice for leaders facilitating cross-team alignment21:30 – Helping teams stay steady during increased customer demand22:56 – Why communication must match personality (Insight Colors)24:20 – The Crocs collection we had to ask about25:40 – Childhood insights: values, twin dynamics, and finding joy in work27:45 – People, happiness, and the energy we feed off at work29:59 – Family, communication, and learning to navigate conflict30:26 – Leadership advice: change is your greatest teacher31:21 – Closing and next steps for listenersBefore you run to your next meeting full of “priorities,” remember to:
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