Indie Bites

Building Marketing Examples to 30k email subscribers - Harry Dry, Marketing Examples


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Harry Dry is the founder of Marketing Examples, a fast-growing showcase of successful startup marketing stories. When I first spoke to Harry on the Marketing Mashup about a year ago, he was on 5,000 subscribers and £1k revenue. Now, he has 6x that amount with 30,000 subscribers and 50,000 Twitter followers. An incredible growth story from a smart marketer.

In 2022, Harry also created Copywriting Examples, the site for anyone writing new copy. 


Here's what we covered in this episode:

On Marketing Examples

  • I've given a little summary of Marketing Examples, how would you describe it?
  • Where did you come up with the idea?
  • How is your revenue shaping up with the audience you have?
  • If you could choose one case study as your favourite, which one would it be?

On Audience Building

  • When you first started Marketing Examples, how did you get your first 100 subscribers?
  • You're an expert on Twitter, now with 50k followers. What did it take to grow a Twitter audience so large, so quickly?
  • What's been the biggest struggle building Marketing Examples?
  • What advice would you give to other indie hackers trying to build an audience?
  • Talk me through your decision to add a new personal touch to Marketing Examples?
  • Tell me the Kanye Story in 30 seconds

Recommendations

  • Book: Man's Search for Meaning
  • Podcast: IFL TV
  • Indie Hacker: Pat Walls

Links

  • Follow Harry on Twitter
  • Marketing Examples
  • Marketing Examples Twitter

Follow Me

  • Twitter
  • Indie Bites Twitter
  • Personal Website

Thanks to Weekend Club for sponsoring Indie Bites.

‘I absolutely love being part of Weekend Club.’

‘Huge fan of Weekend Club and I love being part of it.’

‘Absolutely love this community.’

These are real testimonials for Weekend Club - the internet’s most helpful community for bootstrappers. If you’ve ever struggled meeting other solo founders and staying accountable, then this is for you.

We offer weekly Saturday deep working sessions with up to 30 bootstrappers, such as the founders of Simple Poll and VEED, an active Slack community and over 100 software discounts.

Go to weekendclub.co and enter a very limited promo code ‘Indie Bites’ for 50% off your first month.



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Indie BitesBy James McKinven

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