"It's hard to tell our story and encapsulate everything we do at MaxOut Strength Studio into the typical one to two sentence vision statement. It's because to every one of our clients, MaxOut means something different. What doesn't change, however, is our commitment to their goals - fitness and personal - with deep appreciation for the trust our clients and their parents place in us. It's a privilege to share this unique opportunity with other entrepreneurs so they may develop their expereince and ultimately, write their own MaxOut story." - Jason Griggs, President & CEO, MaxOut Strength Studio

This week on Franchise Today, co-hosts Stan Friedman and Paul Segreto welcome Jason Griggs, President & CEO, MaxOut Strength Studio. Jason shares the story of developing a business model around very unqiue, state-of-the-art proprietary equipment only to stumble out of the box upon entering franchising. Stan and Paul dive into the challenges faced by this and other emerging brands while Jason shares the inside view on how, after several years of commitment, dedication and extreme passion in transforming the business, MaxOut re-enters the franchise arena stronger than ever. 

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.