In this episode, I sit down with Missy, founder of MisMacK Cosmetics and creator of GamePlay Eyeblack.

We talk through what it actually looks like to build a physical product business — from the early idea to manufacturing, inventory, and the cash decisions that determine whether a brand survives or stalls.

Missy shares how GamePlay Eyeblack came to market, the risks she took, the financial pressure behind scaling a product, and the lessons she learned once growth became real.

This conversation covers:

• Turning an idea into a sellable, repeatable product

• Managing inventory, margins, and cash flow in a product-based business

• The financial tradeoffs founders don’t see until they’re in it

• What building a real brand requires beyond marketing and hype

If you’re building a product-based business and want a clearer picture of what happens behind the scenes — this episode will give you that perspective.

Connect with Missy:

Website | Instagram

Connect with Cindy:

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