In this episode, Cindy is joined by Shasta from Bratt Bookkeeping.

Shasta is a bookkeeper who works with business owners to stay on top of their numbers throughout the year, instead of leaving everything until tax time.

Cindy has also worked with Shasta personally, and she’s supported some of her clients as well, so this conversation is based on real situations and what actually shows up in business finances.

We talk about what she sees most often in client books, the mistakes that happen when bookkeeping gets pushed aside, and why consistency with your numbers changes how you make decisions in your business.

We also get into her journey into bookkeeping, what she looks for in clients she works with, and the conversations that happen behind the scenes when it comes to cleaning up and maintaining financials.

This is a real conversation about bookkeeping, accounting, and what it actually takes to stay in control of your numbers.

Connect with Cindy:

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Apply for CFO on Call

Most business advice tells you to get more clients, increase your revenue, and grow your audience.

But I’m going to tell you something different: The fastest way to make more money in your business might not be getting another client.It might be fixing your pricing.

Because I see the same pattern over and over again with my CFO clients — businesses with demand, booked calendars, and amazing clients… but the owner still can’t pay themselves what they want.

And when I look at the numbers, the problem usually isn’t sales.

It’s that their pricing was never built to support the business they’re trying to create.

In this episode of Her Profit Era, I’m breaking down why underpricing is one of the most expensive decisions you can make as a founder, how a 20% price increase can add six figures to your bottom line, and why your pricing strategy needs to be connected to your profit goals.

Because pricing isn’t just a number you put on your website.It determines your margins, your capacity, how many clients you need, and whether your business can actually support the life you want.Your prices are a financial strategy — and most founders aren’t looking at them that way.

Connect with Cindy:

⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Apply for CFO on Call

What does it really mean to create a life that feels successful — not just one that looks successful?

In this episode of Her Profit Era, I sit down with Lydia Klemensowicz, a dating coach for high-achieving women and hopeless romantics who are ready to stop playing it cool and create relationships that feel healthy, fulfilling, and aligned.

Lydia shares her perspective on love, self-worth, and why so many ambitious women can build successful careers and businesses while still struggling to receive the kind of love and connection they desire.

We talk about:

• Why high achievers often struggle with vulnerability and letting people in
• The connection between self-worth and the relationships we create
• Breaking patterns that keep us choosing the wrong partners
• Building a life that feels as good internally as it looks externally
• Why success isn’t just about what you accomplish — it’s about how you feel while creating it

If you’re a woman who is building big goals but also wants deeper relationships, more fulfillment, and a life you genuinely love, this conversation is for you.

Connect with Lydia:

Instagram

Connect with Cindy:

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Apply for CFO on Call

Everyone wants to hit the $500K mark. The $1M mark. The next big revenue milestone.

But what if the number you’re celebrating isn’t actually telling you what you think it is?

Revenue shows that people are buying from you. It shows there is demand for your offer and that you know how to sell.

But it doesn’t tell you how much money you’re actually keeping.

It doesn’t tell you your profit margins. It doesn’t tell you what’s sitting in your bank account. It doesn’t tell you if you’re paying yourself consistently or stressing every month trying to cover expenses.

In this episode, I’m breaking down why revenue has become the number everyone focuses on, why it can create a false sense of success, and what founders should actually be looking at when it comes to the financial health of their business.

Because a business making $1M in revenue isn’t automatically healthier than a business making $500K.

The question isn’t just: “How much did you make?”

The question is: “How much did you keep?”

Connect with Cindy:

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Apply for CFO on Call

What happens when a founder goes from pitching investors on Dragons' Den to selling a company for millions?

In this episode of Her Profit Era, I sit down with entrepreneur, investor, and founder Marc Lafleur for a wide-ranging conversation about business, money, growth, AI, and the realities of building a company.

Marc is the co-founder and former CEO of truLOCAL, a company he built from the ground up, scaled to over $20 million in annual revenue, and ultimately sold in a deal valued at approximately $16 million. Along the way, he appeared on Dragons' Den, where he secured an investment deal with Michele Romanow.

We talk about:
• The reality of building and scaling a business
• What founders need to understand about money, growth, and decision-making
• Marc’s experience on Dragons' Den and what happens after the cameras stop rolling
• The lessons learned from raising capital and eventually exiting a company
• How AI is changing the future of entrepreneurship

Whether you’re building your first business or scaling your next stage of growth, this conversation is full of honest insights on entrepreneurship, leadership, and creating a business that can actually last.

Subscribe to Her Profit Era for more conversations with founders, experts, and entrepreneurs building businesses with purpose and profit.

Connect with Marc:

Instagram | Website

Connect with Cindy:

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Apply for CFO on Call⁠

This episode challenges a growing dependency that’s quietly weakening decision-making in business: over-reliance on AI and external tools instead of developing your own thinking.

AI is powerful—but it’s also becoming a substitute for clarity when people haven’t built the skill of thinking through problems themselves. The result is surface-level strategy, generic output, and a loss of real business intuition.

Cindy breaks down why this matters more than most people realize. Because the founders who win long-term aren’t the ones who can generate the most content or fastest answers—they’re the ones who can think clearly, make decisions under pressure, and actually understand what their business needs.

This isn’t about rejecting tools. It’s about not abandoning your own judgment in the process.

At the core, this episode is a reset: use AI to support your thinking, not replace it.

Connect with Cindy:

⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Apply for CFO on Call

In this episode, Cindy is joined by Zularie Montiel, a licensed esthetician, beauty entrepreneur, educator, and coach for beauty business owners.

Zularie has spent over a decade in the beauty industry building and operating service-based businesses, starting from hands-on esthetics work and growing into running and scaling within the salon space.

More recently, she’s expanded into coaching, supporting other beauty professionals with cash flow, structure, and the business side of running a service-based brand.

In this conversation, we break down the reality of running a beauty business—what cash flow actually looks like day to day, how operations shift as you grow, and what it takes to build something that can sustain both demand and lifestyle over time.

We also talk about her personal shift around health and lifestyle—taking better care of herself, prioritizing her energy, and how that has influenced the way she shows up in business.

Connect with Zularie:

Instagram

Connect with Cindy:

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Apply for CFO on Call

This episode breaks down something that’s showing up everywhere right now—interactions that look like connection on the surface, but don’t actually feel real underneath.

Whether it’s online conversations, networking, or everyday engagement, people are becoming highly sensitive to tone, intent, and energy. And the truth is, most can tell when something is being done with an agenda versus when it’s coming from genuine interest.

This isn’t about strategy or sales. It’s about human behaviour. When communication feels performative or transactional, trust drops instantly—even if the words are technically “right.”

Cindy shares observations from her own experience navigating online spaces and why she has become more intentional about how she engages, who she listens to, and what kind of interactions she wants to be part of.

At its core, this is about rebuilding something simple that’s getting lost online: real connection, without an underlying motive.

Connect with Cindy:

⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠Apply for CFO on Call

In this episode, Cindy is joined by Michelle Tran for an honest conversation about one of the most personal decisions in life: whether or not to have children.

Michelle shares her perspective on choosing not to have kids, what influenced that decision, and how she’s navigated questioning expectations that are often assumed rather than consciously chosen.

They also talk about autonomy, identity, and what it looks like to build a life based on personal clarity instead of external timelines or pressure.

This is a conversation many people find themselves having at different points in their life—whether they’re actively deciding, reconsidering expectations, or simply wanting to understand what a more intentional approach to life decisions can look like.

This isn’t about convincing anyone of a position. It’s about creating space for clarity, honesty, and choice in a decision that looks different for everyone.

Connect with Michelle:Instagram

Connect with Cindy:

⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Apply for CFO on Call

In this Q2 update, Cindy shares what she’s learned from a busy tax season, a slower summer pace, and the shift toward more intentional business growth.

She talks about aligning her marketing, refining her process, and creating more space for what feels right in work and life.

Connect with Cindy:

⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Apply for CFO on Call