Most people think they need to make more money.

But when I look at their numbers, the money is already there.

It’s just going in too many directions.

In this episode, I’m walking you through something I do with my clients all the time.

We literally go line by line and ask:
Do we keep this, kill this, or tweak it?

Because once you actually look at your expenses properly, you start to see what’s going on.

What’s actually needed.
What’s just there out of habit.And what’s quietly adding up every single month.

I’m not telling you to cut everything.

It’s more about getting honest with what’s worth it and what’s not.

If your business is making money, but it still feels tight, this is probably where you need to look.

Connect with Cindy:

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Most people see the highlight.Forbes 30 Under 30.Dragons’ Den.A growing hockey brand.But what they don’t see is what it actually takes to build a product company — especially one that’s trying to stay affordable in a high-cost industry.In this episode, I sit down with Zechariah Thomas, founder of Swift Hockey, to talk about what really goes into building and scaling a physical product business.We get into:What it actually costs to manufacture hockey sticksHow he funded his first production runManaging cash flow when you’re paying upfront and getting paid laterWhat happened after his Dragons’ Den deal with Wes Hall fell throughAnd how he’s thinking about growth moving forwardThis is a real conversation about inventory, capital, and building something that actually lasts.Connect with Zechariah:Instagram | Website | Linkedin

Connect with Cindy:

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This episode is a bit more real.

I’m in a transition phase in my business right now… and it’s not the clean, exciting kind.

It’s messy.
Things are shifting.
Some things feel unclear.

And I’m not fully on the other side of it yet.

I think this is the part people don’t really talk about.

When you’re not where you used to be…
But you’re also not fully stepped into what’s next.

It can feel uncomfortable.
Like things are slower than you expected.
Like you should be further along by now.

But I’m learning to just stay in it.

Not rush it.
Not force things.
And actually trust the process of what I’m building.

So this episode is just me talking through what this phase feels like, what’s been coming up for me, and how I’m moving through it.

If you’re in a season where things feel a bit off or uncertain… you’re probably not doing anything wrong.

You might just be in the middle of something that’s about to shift.

Connect with Cindy:

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There’s a lot of information out there when it comes to mortgages.

Rates, approvals, down payments — everyone has advice, but most people still don’t fully understand what actually matters.

In this episode, I sit down with Farrah to break down mortgages in a way that actually makes sense.

We talk about:

What lenders are really looking atWhat you should focus on before applyingThe difference between getting approved and being financially readyAnd how to approach a mortgage without putting yourself in a stressful position

This is a real conversation to help you feel more clear, confident, and informed when it comes to one of the biggest financial decisions you’ll make.

Connect with Farrah:

Instagram | Linkedin

Connect with Cindy:

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This is the episode I didn’t expect to record.

After sitting in the boardroom with Alex Hormozi’s team, I realized something most people get wrong when they’re trying to grow.

Everyone thinks they need more visibility.More followers.More content.
More marketing.

That’s not what they told me to do.

In this episode, I break down what the Hormozi team actually focused on — and why most $300K–$1M businesses are stuck, even when they’re “doing everything right.”

Because the issue isn’t effort.
It’s structure.

I’m sharing:📌 What they told me NOT to do (and why most people default to it)
📌 The real reason your business feels heavy — even when you’re making money
📌 The shift from chasing growth → building something that actually holds

You need better decisions.

And your numbers will always show you the truth.

Connect with Cindy:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Recommendations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠ ⁠Book your profit strategy call⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠ ⁠Linkedin⁠⁠⁠⁠⁠⁠

Building a business will put you under more pressure than you think.Most founders aren’t trained for it.In this episode, I’m sitting down with Dylan Nadler, founder of MindLock Mental Training and former captain of the Canadian National Taekwondo team, ranked top 40 in the world.He works with UFC fighters, elite athletes, and high performers across the globe — helping them stay locked in when everything is on the line.And what stood out to me in this conversation is how similar the pressure is between athletes and founders.Because in business, no one is watching you train.No one is holding you accountable.But when it’s time to perform, it shows.We get into what actually happens mentally when someone is under pressure, why some people rise to it while others fold, and the patterns Dylan sees across both athletes and entrepreneurs.We also talk about discipline — not motivation — and what it really takes to show up consistently when the stakes are high.If you’ve ever felt like you know what to do, but you’re not executing at the level you should be this episode will make you look at that differently.
Connect with Dylan:

Instagram | Website

Connect with Cindy:

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This episode is basically me debriefing my Hormozi boardroom day in Vegas in real time.

Not a polished recap.
Not “here are my takeaways.”

Just what I saw, what stood out, and what I’ve been thinking about since leaving that room.

Because I’ll be honest I didn’t expect to walk out feeling the way I did.

There were a few moments in that room that made me pause a bit and look at my own business differently.

So I’m just talking through:
what the room actually felt likethe conversations that stuck with meand the things I’m shifting coming out of it

It’s very much girl talk, but if you listen closely, there’s a lot in here.

Connect with Cindy:

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What does it actually take to build a high-performance consumer brand?

In this episode, I sit down with Nishal Kumar, founder of No Days Wasted, to talk about the real work behind scaling a product-based company in a competitive market.

We talk about:

• How No Days Wasted started
• Building a brand around discipline and performance
• The mindset required to scale
• What it takes to grow in the supplement industry
• Staying focused when the pressure increases

This conversation is about consistency, execution, and building something that lasts.

If you’re building a CPG brand or navigating growth in a competitive space, this episode will give you a grounded look at what it takes.

Connect with Nishal:

Website | Instagram | Linkedin

Connect with Cindy:

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This episode is a reality check.

Over 50% of businesses fail by year five. Not because the founder wasn’t talented. Not because the branding wasn’t good. Not because they didn’t hire the right coach or post enough content.

They failed because they ran out of cash.

In this episode, I break down the real signs your business wouldn’t survive without you and what to fix before it becomes a problem. We talk about cash flow, emotional decision-making, constantly changing offers, and why being busy is not the same as building something stable.

I also walk you through the difference between running your business from a Teenage Girl money mindset versus a Grown Woman CEO mindset, and why one builds wealth while the other quietly destroys it.

This episode covers:
📌 Why “making money” doesn’t mean you’re financially safe📌 The biggest warning signs your business isn’t sustainable📌 Why reinvesting can actually be reckless if there’s no structure

📌 How emotional decisions show up in money

📌 Three practical steps you can take this week to stabilize your business

If your business needs you to survive, this episode will hit close to home.
And that’s the point.

Connect with Cindy:

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In this episode, I’m sitting down with Alisha Hopps — a Vancouver-based destination makeup and hair artist who has built a beauty brand that goes far beyond just bookings.

Alisha has worked with over 300 brides and built a business that gives her the ability to travel, grow her brand, and step into education and mentorship.

What makes this conversation different is that I’ve also worked with Alisha behind the scenes over the past 3 years — so we’re not just talking about what you see online. We’re getting into what it actually takes to build a beauty business that holds money.

We talk about:

• What it really looks like to grow in the beauty industry
• The difference between being busy vs being profitable
• Building a brand that gives you freedom, not just clients
• The mindset shifts that come with stepping into CEO

If you’re a service-based business owner who feels fully booked but still not where you want to be financially — this episode will hit.

Connect with Alisha:

Instagram | Website

Connect with Cindy:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Recommendations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠ ⁠Book your profit strategy call⁠⁠⁠⁠⁠ |⁠⁠⁠⁠ ⁠Linkedin⁠⁠⁠⁠⁠