Just Now Possible

Building Mowie: How a Concierge Service Became an AI Marketing Platform

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Guests

  • Chris O'Connor – CEO, Mowie
  • Jessica Valenzuela – Co-Founder, Mowie

    • What we cover in this episode

    • How Mowie evolved from a concierge marketing service to an AI-powered platform
    • The "document hierarchy" architecture: how Mowie builds and maintains context about each business
    • Why they moved from structured schemas to loosely structured markdown for intermediate processing
    • Using Simon Sinek's Golden Circle framework to validate early product-market fit
    • How Mowie generates quarterly content calendars and weekly posts across email and social media
    • The three mini-calendars: public events, business-specific events, and recommended campaigns
    • Building traceability so customers can see which context documents influenced their content
    • Using customer approvals, edits, and regeneration requests as lightweight evals
    • Connecting marketing performance back to point-of-sale data for attribution
    • What's next: deeper attribution, omnichannel expansion, and digital out-of-home displays

      • Resources & Links

      • Mowie AI — AI marketing platform for SMBs
      • Simon Sinek's Golden Circle — The framework Mowie used for early validation
        • Chapters

        00:00 Introduction to Mowie AI

        00:06 Meet the Founders: Chris and Jessica
        00:45 Understanding the Target Customers
        01:35 Challenges Faced by SMBs in Marketing
        04:20 The Evolution of Mowie AI
        05:40 How Mowie AI Works for Businesses
        08:16 Onboarding and Data Collection
        14:56 Content Strategy and Calendar Creation
        22:29 Technical Challenges and Solutions
        29:41 Iterative Development and Feedback
        37:23 Automated Content Calendar Approval
        39:19 Content Calendar Creation Process
        40:14 Marketing Pillars and Campaigns
        42:11 Transparency and Traceability in Recommendations
        45:23 Generating Weekly and Quarterly Calendars
        48:24 Customizing Campaigns for Specific Events
        54:15 Evaluating Campaign Performance
        58:48 Customer Feedback and Document Hierarchy

        ...more
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        Just Now PossibleBy Teresa Torres