Yuri Vela Tulopov -- Co-Founder and CEO, ShowMeQuique Gomez -- Co-Founder and Lead Product Engineering, ShowMeWhat we cover in this episode:
How ShowMe builds AI digital workers that function as inbound sales repsThe origin story: spotting the conversion gap at a previous company and realizing AI could fill itWhy the first MVP was a voice agent with product videos and a simple RAG knowledge baseAdding a realistic avatar via HeyGen and how it changed user engagement through better affordancesDecomposing a single sales conversation into multiple specialized sub-agents (greetings, qualifying, pitching)The three agent types: conversation agents, evaluator agents, and creator agentsHow deterministic workflows manage the lead-to-close journey across daysBuilding toward a smart orchestrator agent that breaks out of rigid workflow pathsIngesting sales transcripts and training materials to teach agents company-specific sales skillsCustomer-driven evaluation loops that start at 100% review and taper to ~5% over timeCreating automated tests from customer feedback to prevent prompt regressionConfidence scoring and frustration detection for real-time human handoff decisionsTreating the agent as a coworker: onboarding via Slack, weekly reporting, CRM integrationFuture plans: self-serve PLG motion, smart orchestration, and expanding to customer successShowMe - AI digital sales reps for inbound teamsHeyGen - AI avatar platform used for ShowMe's video callsChapters
00:00 Meet the Founders: Juri & Kike Introduce Show Me
00:45 What Show Me Builds: AI Sales Reps as Digital Coworkers
02:17 Why Inbound-First Sales Agents (and Not Outbound Spam)
03:51 Origin Story: The Website Conversion Problem That Sparked the Idea
08:11 MVP Launch: Voice + Video Product Demos in Two Weeks
10:45 Bootstrapping the Knowledge Base: Videos, Docs, Scraping & RAG
11:54 Beyond Demos: Multi-Stage Buyer Journeys, Follow-Ups & Orchestration
14:34 Building Trust: Avatars, Video-Call UX, and AI “Affordances”
20:18 Whiteboard Architecture: Agents, Workflows, and the Orchestrator Layer
29:43 Where Agents Run: Creators, Evaluators, and Breaking Deterministic Flows
32:18 Sales Is High-Stakes: Personalization vs. Hallucinations & Revenue Risk
33:35 Conversation Agent Evolution: From Q&A Bot to Guided Sales Discovery
34:10 Why One Agent Becomes Many: Decomposing Stages for Latency & Memory
36:36 Orchestrator + Tooling: Routing Between Greeting, Qualify, Pitch, Next Steps
38:46 Teaching Sales Skills: Generic Prompting vs Company-Specific Playbooks
42:52 Ingesting Real Calls & Onboarding Like a Teammate (Transcripts, Training Docs)
45:05 Real-Time Voice + Avatar Demos: Latency Tricks and Video Clip Libraries
47:33 Creator vs Evaluator Agents: Data Cleaning, Custom Fields, Sentiment & Confidence
49:15 Human Handoff Guardrails: When Confidence Drops or Users Get Frustrated
50:15 Proving Quality in Production: POCs, A/B Rollouts, Dashboards, and CRM Logging
53:21 Evals at Scale: Customer Feedback Loops, Regression Tests, and the 5% Review Set
58:19 What’s Next: Smarter Orchestration, Self-Serve Setup, and More Digital Workers
01:02:07 Closing Thoughts: Customer Insight as the Moat in a Fast-Moving AI World