Zero to One: Product Journeys

Building Multi-Billion Dollar AI Platforms at Salesforce, Adobe, and Freshworks with Sriram Iyer


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Sriram Iyer has spent the last two decades building and scaling enterprise platforms across Salesforce, Adobe, and Freshworks.


Over that time, he has helped grow products from sub-$1B to multi-billion dollar ARR, working across platform strategy, AI systems, and now full general management with P&L ownership.


In this conversation, we explore the journey behind those platforms and the decisions that shaped them.


Sriram shares how he moved from consulting into product management during the early days of cloud computing at Salesforce, helped build intelligence layers that later evolved into Einstein AI, and later led the growth of Adobe’s Digital Video business from $700M to $2.2B ARR at Adobe.


We also discuss his transition from product leadership into full GM ownership and what changes when you move from building products to building businesses.


Topics we cover include:

• Transitioning from consulting into product leadership

• Building intelligence layers inside Salesforce before AI became mainstream

• The technical and infrastructure challenges behind scaling Adobe’s video platform

• What changes when product leaders take on GM and P&L ownership

• Why AI is a generational technology wave and how enterprise adoption may evolve

• Advice for product managers thinking about long-term careers


A thoughtful conversation on platform thinking, enterprise AI, and the realities of scaling products inside large technology companies.

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Zero to One: Product JourneysBy Raman Rajakumar