Sriram Iyer has spent the last two decades building and scaling enterprise platforms across Salesforce, Adobe, and Freshworks.

Over that time, he has helped grow products from sub-$1B to multi-billion dollar ARR, working across platform strategy, AI systems, and now full general management with P&L ownership.

In this conversation, we explore the journey behind those platforms and the decisions that shaped them.

Sriram shares how he moved from consulting into product management during the early days of cloud computing at Salesforce, helped build intelligence layers that later evolved into Einstein AI, and later led the growth of Adobe’s Digital Video business from $700M to $2.2B ARR at Adobe.

We also discuss his transition from product leadership into full GM ownership and what changes when you move from building products to building businesses.

Topics we cover include:

• Transitioning from consulting into product leadership

• Building intelligence layers inside Salesforce before AI became mainstream

• The technical and infrastructure challenges behind scaling Adobe’s video platform

• What changes when product leaders take on GM and P&L ownership

• Why AI is a generational technology wave and how enterprise adoption may evolve

• Advice for product managers thinking about long-term careers

A thoughtful conversation on platform thinking, enterprise AI, and the realities of scaling products inside large technology companies.

Product marketing sits at the intersection of product, sales, and growth, but it’s often misunderstood or treated as an afterthought.

In this episode, I’m joined by Michael Rothschild, a product marketing leader who’s spent his career translating deeply technical products into stories that actually land with customers.

We go deep on what product marketing really exists to solve, and where teams tend to get it wrong.

We cover:

• How product marketing differs from traditional marketing, and why the distinction matters

• What it really means to turn complex products into clear, customer-first narratives

• Lessons Michael carried over from teaching into product marketing leadership

• How product marketing should scale from early-stage companies to large enterprises

• Where launches, messaging shifts, and rebrands often break down

• How to position highly technical products for C-suite buyers without losing substance

• What product marketing should measure beyond pipeline and dashboards

• The role product marketing plays in making acquisitions actually work

  
  

If you’ve ever wondered how great products get misunderstood, or how teams can bridge the gap between what they build and how it’s perceived, this episode will be an interesting listen!

Welcome to 2026, and a new run of conversations on Zero to One.

In this episode, I’m joined by Rama Veeraragoo, a founder and product leader who’s built across early-stage startups, scaled platforms, and now at the edge of agentic systems. Rama has led 0-1 product bets at Stripe and previously co-founded DocuVision.ai, an NLP and computer vision redaction company acquired by OneTrust, where he went on to lead the Data Redaction offering.

We unpack what actually separates Founder PM mode from Traditional PM mode, not as a skills debate, but as a difference in operating systems. Survival versus scale. Rama shares hard trade-offs from building in deeply regulated environments, including what it takes to pause growth in one area to pursue a high-stakes bet in another.

We also get into what building in fast-moving, poorly defined technical spaces demands from product leaders today, how to stay “hacky” inside large organizations, and why speed and deep product thinking have to coexist, especially as agentic systems reshape how software gets built.

In this episode, we cover:

• Rama’s unconventional path into product

• Why early-stage product often runs on intuition before data

• Founder mode vs manager mode, and when each breaks down

• What feels genuinely different about building products in the agentic era

If you’re building in ambiguity, or trying to balance speed with craft, you'll love this episode.

In this episode of Zero to One: Product Journeys, I sit down with Poornima Farrar, Chief Product Officer at Rival. Her career spans analytics, AI, and HR tech, with leadership roles at Alteryx through their IPO, at Workday shaping AI and HCM, and at Salesforce after the Tableau acquisition. Most recently, she led a full product and AI transformation at Rival.

We explore her path from linguistics and academia into product, why she gravitates toward complex back office systems, and how she approaches the intersection of research, storytelling, and execution. Poornima shares how she evaluates trade offs, frames problems for AI driven products, designs product teams for hypergrowth, and builds alignment with exec and engineering partners.

We also get into consolidation and product strategy, from deciding what to keep, cut or rebuild, to how modularity, connected experiences and analytics shaped Rival’s direction. She outlines the shift from systems of record to systems of intelligence and what the next decade of enterprise software could look like as AI orchestrates more of the work.

A thoughtful deep dive for anyone building in HR tech, AI, or enterprise software.

On this episode of Zero to One, Sandy Huang joins me to unpack a career spent building and scaling category defining products across Minted, Flipboard, Amazon and GoodRx.

We get into the early zero to one moments that shaped how she builds, from scrappy startup execution to leading multimodal search and shopping for Amazon. Sandy breaks down the core drivers behind the growth at Minted and Flipboard, why personalization moves the needle more than anything else, and how she thinks about flywheels in consumer and marketplace environments.

We talk through what Amazon taught her about scale, writing, critical thinking and debate, and why those mechanisms still shape how she partners with founders and product leaders today.

Sandy also shares a rare look into the process behind patenting technology, how she built her product sense through years of studying human behavior, and why sharpening judgment is becoming one of the most important skills for PMs in the AI era.

We close with a deep dive on responsible AI, the shift toward senior IC tracks in product, and the advice she’d give the next generation of PMs as they build in a world of more tools, more noise and much higher expectations.

A brilliant conversation with one of the most thoughtful product leaders in the field. Let’s get into it.

In this episode, Nathalie Criou joins Zero to One: Product Journeys to share insights from a career spanning Google, Amazon, Twilio, Docker, and her own start-up, RidePal.

Nathalie talks about why every great product starts with a painful, expensive, human problem, what it means to stay married to the problem rather than the product, and how to balance innovation with customer readiness.

We discuss lessons from scaling at Google Ads, navigating tough trade-offs at Amazon, and building product cultures grounded in humility, empathy, and clarity. Nathalie also shares her perspective on the future of product management, why focus beats force, and why, bad PMs will become extinct, and good ones will be dangerous.

A thoughtful conversation on the craft of product, leadership at scale, and building systems that are both useful and joyful.

In this episode, I sat down with Ryan Johnson, CPO at CallRail, a $100M+ PLG company serving over 200,000 businesses. Ryan’s path into product wasn’t traditional - he started in finance and operations before scaling product orgs at companies like Virtue (acquired by Oracle), Banjo (SoftBank-backed), and now CallRail.

We spoke about how he leads with transparency and trust, and what it takes to scale product in a high-growth, AI-driven company.

In this episode:

• How CallRail launched its Voice AI assistant from POC to product in months

• Navigating trade-offs in AI onboarding, PLG vs sales motion, and time-to-value

• What exec-level decision-making actually looks like from a CPO seat

• The difference between fundraising stories and reality -from $100M rounds to Oracle acquisitions

• How to find your “PM stage fit” and build a career with self-awareness

If you’re a PM navigating scale, new tech, or just figuring out what kind of product leader you want to become - this will be an fun and interesting listen!

Trust is one of the hardest things to measure in product, and one of the hardest things to earn.

In this episode, Akshay Bhargava shares how he grew from early engineering roles into senior product leadership, with lessons from scaling security, developer tools, and observability products across Oracle, FireEye, Malwarebytes, 1Password, and New Relic.

We cover:

• How stepping up as an engineering manager led him into product

• Building and launching Oracle’s first cloud security product

• The product that helped Malwarebytes double revenue and save customers from ransomware

• Moving 50+ products to consumption pricing at New Relic

• How he operationalizes trust across different types of products

• What he means by “coach and verify” and “purpose-built innovation”

• Why PMs who ignore AI today will be left behind tomorrow

A thoughtful conversation with a leader who has shipped through complexity and scaled with conviction.

What does it take to go from warehouse operations to Senior PM at Amazon by 24, then build an AI platform that helps PMs level up faster?

A special episode of Zero to One this week as we dive into entrepreneurship and product , I’m joined by Nabeel Khan, founder of Nayru and former Amazon product leader. At Amazon he owned product strategy for the software used to build the vast majority of their warehouses. Today he’s channeling those lessons into personalized, AI-driven upskilling for product talent.

We cover:

• Breaking into product from ops and moving to Senior PM at 24

• Owning the toolchain that builds Amazon warehouses and consolidating 70 tools into a focused suite

• The tough trade offs in B2B at scale balancing current users with a future vision

• Building product sense through end to end process mapping, mentorship, and real user time

• Why he founded Nayru and how AI creates truly personalized learning plans

• Outcomes from the community including promotions to Director and VP

• Practical advice for PMs eyeing entrepreneurship runway, validation, and doing the role where you are

• How AI will change the PM craft and why the role becomes more important, not less

  
  

Nabeel shares a systems-first, practical playbook for growing as a PM, leading at scale, and turning learning into career acceleration. Hope you all enjoy!

What does it take to build products across every wave of innovation - from telecom and wearables, to crypto, AI, and enterprise SaaS?

This week on Zero to One, I’m joined by Chander Chawla, a product leader whose journey has spanned startups and big tech alike. From co-founding Ever App to leading product at Open Garden and Meta, he’s consistently been at the edge of what’s next.

In this episode we dive into:

• The lessons behind building products used by hundreds of millions, from public Wi-Fi to wearable tech

• What it’s like betting $40M+ on a hardware product, and the foresight and fortitude it takes

• How to simplify and earn trust when introducing complex tech like crypto and AI to everyday users

• The trade-offs he faced building in high-stakes environments, and the frameworks he leans on today

• His four-part framework for product leadership: user experience, profit, tech advancement, and competitive advantage

• Why the best PMs lead with empathy, judgment, and communication

  
  

Chander brings decades of perspective across industries, and this conversation is packed with insights for anyone looking to build with clarity, courage, and long-term impact.

You can also follow his work at his blog and podcast!