Rich Keller is a Catalyst who helps entrepreneurs SCORE by helping them discover their one word core value! Rich is also a maverick, cancer survivor, inspirational speaker, branding expert, and connector. He's spent 25 years snacking on Godiva chocolates, Chips Ahoy! cookies, and Planters peanuts while also crafting their brand identities. Now, he brings people together to discover, share, and lead with their one word core values. Rich can be found at therichkeller.com, hosting The Catalyst Effect Podcast, on LinkedIn: Rich Keller, Catalyst, or on Instagram @richskeller.