The coronavirus pandemic and the widespread cancellation of in-person meetings has forced associations to revisit their online member engagement strategies – or develop them where none previously existed. But establishing a vibrant online community is not easy and for many associations the big question is still: where to start? On this edition of Deep Dive we talk to Marjorie Anderson, Community Manager at the Professional Management Institute and owner of Community by Association, and  to answer that question and more. 

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