Welcome to The Aro Benaiah Show, where we explore the raw, unfiltered journeys of blue-collar entrepreneurs and the mindset that fuels success from the ground up.

In this episode, we're joined by West Towers, founder of Uplift 360. A digital marketing agency helping construction and service-based businesses grow through smart websites, SEO, and proven strategies. West has built his company from the trenches and now shares hard-earned lessons to help others avoid the same costly mistakes.

We dive into:

His childhood curiosity and how it shaped his entrepreneurial journey

How construction pros, painters, cleaners, and other hands-on service providers can win online

Common digital marketing traps and how to avoid them

Why being "good at what you do" isn't enough in today’s market and what to do about it

If you're a boots-on-the-ground business owner looking to stand out in a crowded digital world, this conversation is packed with real talk and actionable insights.

🔗 Learn more about West and his work at https://uplift360.com.au/