01.13.2021 - By Jeffrey Vocell, Sharebird
Product marketing is an exciting and emerging career, but isn't always a role that is included early on in companies. This week’s expert, Thomas, is currently working on building out his PMM team and shares his perspective on the steps he's taking to make this happen. Tune in to hear what he is doing to build a strong team that will focus on GTM strategy, positioning, messaging, content, sales enablement, and product launches.