Building

SEO tools (inc Ahrefs & SEMRush), nerves and the importance of feedback is covered in today's episode of the pod. If you are enjoying the podcast, please leave a five star review ⭐️

Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠

Today we get into the latest happenings in organic search for the first time on the podcast, talking about OpenAI publishing Robots.txt standards for blocking GPTBot⁠. We also provide the regular weekly updates including new hiring challenges and managing client delivery processes.

P.S Harry forgot to turn his mic on so the audio quality isn't the best. Sorry! 😢

Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠

Join us for the latest episode of Building where we talk about our first argument and why HubSpot CRM admin may be the end of our friendship. We ban 30 minute meetings and discuss how stressed we're feeling.

Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠

In todays episode we're talking bonus plans, how documentation is the prerequisite for scaling quickly and why being direct is the strategy for agency growth.

Our website is ⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠

It took 14 weeks but we finally have a name for our agency! In this episode of building we unveil our agency name and discuss future roles and opportunities for TwelveTwentyFive.

Our website is ⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠

Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠

Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠

As always there's a lot to discuss! In this episode of building we discuss our approach recruitment and why essential skills will always be prioritised over technical skills. Brendan shares his biggest learning since starting TwelveTwentyFive and cakes also make it onto the agenda.

There's a lot to cover this week. In this episode, we discuss how we're feeling after losing a client pitch and the importance of not becoming overly emotionally attached to a potential sale – a lesson we learned the hard way this week! We delve into what AI means for copywriting and copywriters, along with our regular weekly roundup.

Our website is ⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠

Connect with Brendan: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠

Connect with Harry: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/

In episode 11 of the Podcast we turn our attention to contracts and in particular contract lengths and structure. We talk about the approach we're most familiar with and what will be the TwelveTwentyFive approach. Let's start. Today.

Our website is ⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠

Connect with Brendan: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠

Connect with Harry: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/

In Today's episode we have a big decision to make. To remote or not to remote? We talk about the pros and cons of all options from being fully office based to fully remote, we gain insights from another agency owner and talk about the decision we have come to.

Our website is ⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠

Connect with Brendan: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠

Connect with Harry: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/

There's a lot to get into in today's episode...we discuss the idea of selling concepts not tactics to clients and what this means for retention and long term optimisation. We get into Google launching SGE, what this means for the SEO industry and TwelveTwentyFive. Of course, we'll also provide our regular weekly rundown.

Our website is ⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠

Connect with Brendan: ⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠

Connect with Harry: ⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/