In this episode, I sit down with Amanda Watson, founder of Parched Floral, to talk about what it looks like to build a business from a creative foundation.

We talk through the early days, how Parched Floral began, and how Amanda’s relationship with money and decision-making has evolved as the business grew. We get into the realities of running a product-based business, including cash flow, pricing, reinvestment, and planning for slower periods.

We also discuss Amanda’s experience on Dragons’ Den, what it took to prepare, and how she applied the feedback once she was back to building day-to-day.

📌 Turning a creative idea into a business
📌 Bootstrapping and early financial decisions
📌 Cash flow, costs, and planning for slower seasons
📌 Lessons from Dragons’ Den after filming
📌 Building with patience and long-term thinking

This episode is for founders who care about building something real and sustainable, one decision at a time.

Connect with Amanda:

Website | Instagram

Connect with Cindy:

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