Who are you marketing your product to? How many different strategies should you use to capture your audience? This is where defining your personas comes into play, which will help make targeting your ideal audiences easier. 

In the marketing context, a persona is a representation of your ideal consumer based on historical and present consumer trends. Personas allow you to target specific groups that are interested in your product. Listen to our Team SI experts discuss how and why personas are important when it comes to developing your marketing strategy.