We discuss the key takeaways from what we learned at Google Marketing Live 2019!

Healthcare: Winning the Customer Journey Using Content Marketing with Lauren Farabough and Lannie Byrd

Influencer marketing has emerged as a powerful tactic that targets consumers where they already spend their time: social media. What is it? How does it work? 

No longer are we in the world of changing signs and notifying the yellow pages when an acquisition occurs within the farm equipment industry. What is your social, search, and video strategy when a merger occurs? Tune in to The Midday Roast with Timothy Ryan Whitley and Karen Aufdenberg Reynolds.

If you have been putting off improving your mobile site speed, your time is almost up. Starting in July, Google will rank your mobile site based on its speed. Is your site going to suffer? 

Consumers are hardwired to listen to stories and relate them to their own lives. Are you using storytelling as a tactic in your marketing strategy? 

People are beginning to use more conversational search queries, which allow them to ask more specific and relevant questions about the products and services they want to learn about. Tune in to learn about the ways people are searching nowadays.

It takes time and creativity to grow a successful content marketing strategy. From building the foundation of your content plan to adding tools to better manage your content. Tune in to learn how to organize it all! 

 CEO Tim Whitley and his team at Team SI have been preaching about TraDigital: The Art of Blending Traditional and Digital® before any other marketing firm had the slightest clue that digital was not going to go away, traditional media was not going away and that it is all about a balance of the two.