On this Midday Roast with Team SI, we share the best practices and tips to maximize your YouTube channel, whether that means getting engagement, views, shares, subscriptions, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. 

Who are you marketing your product to? How many different strategies should you use to capture your audience? This is where defining your personas comes into play, which will help make targeting your ideal audiences easier. 

In the marketing context, a persona is a representation of your ideal consumer based on historical and present consumer trends. Personas allow you to target specific groups that are interested in your product. Listen to our Team SI experts discuss how and why personas are important when it comes to developing your marketing strategy. 

It's important to focus on the key moments that can help persuade consumers to buy your product or service. Google analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions. Listen to our Team SI experts discuss what the most important moments are during the online journey for your potential customers.

Crucial aspects of your local brand that set you apart from your competitors, both big and small. Maybe it’s your commitment to servicing the products you sell, expert knowledge of your business, three generations of family ownership or an unparalleled customer retention rate. Whatever it is that sets your business apart from the competition, communicating that message must be central to any digital marketing strategy and to all your efforts to recruit and retain your customers via the Web.

Let’s face it; today’s world is an information overload. When businesses develop marketing strategies, they are still categorizing media as traditional and digital. Traditional and digital marketing are not enemies; they are perfect for each other when a plan is put in place to blend them. Not only will practicing TraDigital create a better user experience for potential customers, overall it will generate an impressive ROI for your business. In order to create a perfect blend using TraDigital, businesses must know the steps to practice to unify the operations. Lannie Byrd, Lauren Farabough and Amy Turpen provide the knowledge, and outline the steps to be “TraDigitally successful.”

In order to effectively use data to improve your marketing efforts, you need to ensure you have the right tools in place and the right man power. Without these, data will just be a bunch of random numbers to you and thus a wasted opportunity. CEO Tim Whitley, COO Lannie Byrd and Senior Account Executive Whitney Burgess break it down. 

If you want to grow your business in 2017, you need to invest in content marketing. You simply cannot afford to ignore it any longer. It's one of the best and most effective ways to connect with prospects and differentiate from your competition.