Building Perspective

Focus Discussion of the Week:

An expert in consumer psychology, Jane Meagher believes that enhancing the customer experience in your design center can significantly improve your company’s bottom line. So—how do you make it happen? On this week’s episode, listen to Jane discuss “Increasing Option Sales Through Customer Experience,” and learn how to make it easy for your customers to say “yes.”

Connect With Jane

• Success Strategies (create a smarter design studio): http://opt4success.net/

• LinkedIn: http://bit.ly/2mAHGm4

• Facebook: http://bit.ly/2lHhINJ

Top Topics of The Week:

• Ready for the 2020 International Builders’ Show? Here are some quick tidbits about this year’s event:

• The event will take place in Las Vegas from January 21-23.

• 80% of the Education Sessions will feature new content never offered at previous IBS events.

• Looking for new voices and perspectives? Perfect — over 35% of speakers are brand new to IBS (including two Group Two team members)! http://bit.ly/2ltZz62

• Your Local HBA/BIA is full of resources! Find yours here, and find your Sales and Marketing Council here. 

• Have you recently booked a trip on your smartphone? 48% of your fellow Americans are completely comfortable booking an entire itinerary on a handheld device! Read all about it here: http://bit.ly/2n3zqLw.

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:

In today’s episode, Dennis O’Neil from O’Neil Interactive joins us to discuss “Homebuilder Websites and Data Trends,” which highlights the importance of getting users to your website and keeping them there with engaging content. Learn more about useful strategies to improve user experience and uncover measurable goals. And remember—your website isn’t an expense. It’s a tool to sell homes. 

Books on Dennis’ Nightstand: 

• Churchill: Walking with Destiny

• The Clock Of The Long Now: Time and Responsibility

Top Topics of The Week:

• Love science? Are you in or near Philadelphia? Check out The Franklin Institute’s “Your Brain” exhibit!

• Neuroethics refers to the impact that brain science has on society. Can you manipulate what people really see? Let us know the first thing you see below. 

• Discover how humans make memories (and forget them) with TIME’s The Science of Memory: The Story of Our Lives.

• What’s a “deepfake”? See comedian Bill Hader do a spot-on impersonation of Tom Cruise...with the famous actor’s face superimposed on his own: https://youtu.be/VWrhRBb-1Ig. Find it creepy? Let us know!

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Show Notes

Focus Discussion of the Week:

We all have a story to tell. Whether you're a builder, a salesperson, or a marketer, stories are how we connect with people. In this episode of Building Perspective, Steve Daugherty—a pastor, podcaster, and author—joins us to discuss the ancient art form of storytelling, and how this skill can be improved every day. Listen to what Steve has to say about how stories surround and shape our daily lives.

Top Topics of The Week:

• Did you catch last weekend’s US Open? Notice a trend? Purple was worn by many players during the tournament! And what does purple mean? It’s the color of creativity and it caught our eyes. See more fashion trends from the US Open at http://bit.ly/2kfs9aA

• If you love late night, then you love Jimmy Fallon (because we do)! In classic Fallon fashion, a few serious participants were slipped some funny lines. Watch for laughs at http://bit.ly/2mbobAn

• What’s the future social? Stories! They’re driving results in the eCommerce side of business. Marketing Land reports that 20% of spend on Instagram were devoted to Stories. Read why you should focus on Stories on Facebook and Instagram in this Marketing Land article: https://mklnd.com/2kGWzTb

• Are you accustomed to browsing Facebook on your phone rather than desktop? Most people are! Facebook will roll out updates to their desktop UI to resemble it’s mobile cousin. Read why at http://bit.ly/2lHnoH7

• Does Social Media Improve SEO? YES, but not directly! They indirectly influence one another. See how from Social Media Today.

Listen to Steve’s podcast, Noises From The Attic (http://bit.ly/2lJ9YKQ), or some of his current favorites:

• The Ezra Klein Show

Books currently on Steve’s nightstand:

• "All the Real Indians Died Off": And 20 Other Myths About Native Americans

Matt’s podcast recommendations:

• The Way I Heard It with Mike Rowe

Connect with Steve:

• See more of his latest book, Experiments in Honesty: Meditations on Love, Fear and the Honest to God Naked Truth at https://amzn.to/2mcomvj 

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Show Notes:

On this special episode of Building Perspective, Matt switches roles and appears as a guest on Anya Chrisanthon’s New Construction Marketing Podcast! Dive deep into the sales process and what Matt calls the “three-legged stool” of traffic - how to create it, how to generate it, and what content to produce to get more people in your homes. P.S. If you’ve ever been curious of Matt’s journey into the homebuilding industry, you’ll hear it here! 

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.

Focus Discussion of the Week (15:30):

Finding the pre-sales process a bit too long for your liking? Are appointments to your design center being booked in weeks, rather than days, after a visit on your website? It’s the digital age and you need a tool to help visitors visualize their hew home! Episode 6 of Building Perspective digs into Virtual Home Design and Digital Consumer Trends with Chad Bria from BDX. Today, Chad discusses Envision and how this new product ties in virtual home design with the customer journey. Consider it an “online design center” where your prospects can visualize options, finishes, and features right on the screen in front of them instead of waiting for those expensive items to arrive from your bath and kitchen distributor. Learn all about it and see if this works for your business in this episode! 

Top Topics of The Week (1:50):

• Marketing Land reports that the average attention rivals that to goldfish at 8 seconds! That means you’ll have to grab them instantly to tell your story. See why at https://mklnd.com/2Udc2Yp.

Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.

Focus Discussion of the Week:

Episode 5 of Building Perspective brings in Chad Sanschagrin from Cannonball Moments. Straight from his own podcast, Chad enlightens Matt & Mollie (and all the salespeople listening today) with “The Mindset of Successful Selling!". Are you mission-minded or are you commission minded? Do you have pride in your day to day activities? See why all of the above is important with today’s episode!

Top Topics of The Week:

• Take a look at our second installment of the Group Two Autocomplete Challenge at http://bit.ly/2Z89KzC. 

Focus Discussion of the Week

Episode 4 of Building Perspective introduces our series on the Buyer Journey. In this episode (Part 1) We’ll tackle the top of the funnel process, what that actually means, and how to attract new buyers to your sales process with social media, Google ads, and more!

You can read more about it in the blog here: http://bit.ly/2Z4UC5d.

Top Topics of The Week:

Mollie will attend and will be speaking at the Women in Residential Construction Conference in Scottsdale, AZ: http://bit.ly/304F5zw.

Are you spending more than 2 hours and 23 minutes on social media? The rest of the world is. See how the world spends its time browsing Facebook, Instagram, and Twitter. We share some of our own personal time along with lots of the group members in the conversation in our Facebook Group Building Perspective:http://bit.ly/2N4U7Su

Is the iBuyer model working for your business? Check out some new insights from HousingWire on Zillow Offers and Redfin at http://bit.ly/305u8xU. 

Episode 3 of Building Perspective brings in the knowledge and expertise of the Social Corner to discuss the latest and greatest with Facebook, Instagram, and LinkedIn! From the recent targeting changes on Facebook to the best practices with video content, the Social Corner is here to provide their expertise on this new monthly segment. 

See what targeting parameters Facebook is removing: http://bit.ly/2MLO3hC. 

See Facebook’s new ad sizing and formats: https://mklnd.com/2yLuiys.

Instagram tests hiding like counts: http://bit.ly/2YzhjiH. 

Dan discusses a quick guide for shooting video content, perfect for content on Facebook and Instagram: https://youtu.be/McX5jl9fhY0.

Top Topic of The Week:

Matt and Mollie talk about Netflix’s “The Great Hack”, data’s role in marketing, and tackle the question of “is it ethical”?.

They also discuss finding their own personal data that Facebook used to target them. Here’s how to see if for yourself: http://bit.ly/2MHsJtk.

Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.

With Episode 2 of Building Perspective, Matt and Mollie have the Legendary Myers Barnes on the show to talk about the Power of Change. We dive into the psychology of what makes us decide to make a change or not. 

Top Topics of the week:

Matt breaks down the news about Amazon entering the real estate world (yes Amazon is now in our industry)  and what that may mean for homebuilders and developers: http://bit.ly/2ZnoCq3.

Mollie gives her perspective about one of her favorite books, “Leaders Eat Last” by Simon Sinek: https://amzn.to/2M9hw4K .

She talks about her favorite topic in the book: The Circle of Safety 

Are we making our workplace an environment of safety where people can share new ideas or questions without the fear of negative consequences or feedback, and how does that affect the culture of the company.

Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from GroupTwo dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.

Episode 1 kicks off with Matt and Mollie diving in deep on how data and analytics go hand in hand with creative when it comes to ads. They talk about how the copy and creative along with the data all have to be thought through when determining the who, what, when, and where. The original blog post on Group Two’s website is Data Makes Marketing More Personal: http://bit.ly/313PN9P.

The book Matt references can be found here “The Power of Habit”: http://bit.ly/32VzfSS.

Top Topics of the week:

Mollie talks about how sand, yes sand, is a great example of examining things for how they actually are not how they may seem: http://bit.ly/2Gw9pLQ.

Matt talks about a recent survey that was conducted about the communication preferences of consumers, and how they prefer to interact with a business. Yes, email is still at the top: http://bit.ly/3129z5h.

Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.