Building Product Marketing

Stuart Devoil, Group Head of Marketing at James Latham, joins Peter Chesters and George Hosegood to talk about marketing one of the UK’s oldest building product businesses.

James Latham has been importing timber into the UK since 1757 and is now one of the largest independent distributors of timber, panels and decorative surfaces in the UK and Ireland, selling to everyone from contractors and merchants to designers and makers.

Stuart leads marketing across the James Latham group, and his team’s campaigns have won multiple Construction Marketing Awards.Peter is Head of Demand Generation at Barbour ABI, the construction intelligence provider.

George is the owner and MD of Crucible Digital, an SEO, PPC and web agency that works only with UK property and construction businesses.

Building Product Marketing is the podcast for marketing managers at UK building product manufacturers.

Welcome to Building Product Marketing, the podcast for marketing managers at building product manufacturers.This episode shout outs: • Knauf • Westbury Garden Rooms• Siderise• Five at HeartRecorded at UK Construction Week, this first episode has George Hosegood and Peter Chesters explaining how they met and why they decided to start the show. They share their honest takes on marketing in construction (what the industry gets right, where it's falling behind) and set out what you can expect from future episodes.Going forward, each episode will feature a marketing manager from a UK manufacturer talking about what's working for them, what isn't, and what they'd do differently.George is the Managing Director of Crucible Digital, an SEO, PPC and web agency that works only with UK property and construction businesses. Before Crucible, George spent a decade running Turvec, a cycle parking manufacturer, so he's been on the client side of building product marketing too.Peter is Head of Demand Generation at Barbour ABI, the construction intelligence provider. His job is turning interest from across the construction industry into a sales pipeline, which is exactly the problem most building product marketers are trying to solve.www.barbour-abi.comwww.crucible.io00:00 From a blog post dispute to a podcast02:50 What is building product marketing?06:17 Why we started the podcast10:52 A brand we admire and why14:19 Construction market sentiment16:09 Brand positioning19:51 Wrap up