In this episode of The Digital Executive, host Brian Thomas welcomes Tetiana (Tanya) Kobzar, founder of Diversido, an award-winning software development company supporting 65+ startups across HealthTech, EdTech, and IoT. With a master’s in computer science and over 15 years of experience bridging technology and business outcomes, Tetiana shares how she helps founders turn great ideas into products people truly want to use.

Tetiana discusses her transition from hands-on coder to business leader and what it takes to delegate, build trust, and lead with vision. She dives deep into gamification and behavioral design, explaining how emotional engagement—not just functionality—drives long-term user success. From helping kids improve speech through playful therapy to keeping seniors motivated in cognitive health apps, her work proves gamification has no age limits.

She also unpacks her data-first philosophy: “You can’t improve what you don’t measure.” Tetiana reveals how user logs, analytics, and heatmaps uncover hidden insights that drive product evolution. For early-stage founders, she stresses the power of starting lean—building a minimum viable product (MVP), measuring impact, and pivoting quickly when needed.

Whether you’re a product strategist, developer, or startup founder, Tetiana’s insights offer a masterclass in human-centered product design and smart, scalable innovation.

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