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In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Max Anderson, owner and CEO of OnlyFinder, to pull back the curtain on the surprisingly sophisticated data and search infrastructure powering creator discovery in one of the internet's fastest-growing economies. Max opens with an origin story rooted in SEO mastery — years of spending venture capital money at Porch figuring out what works, followed by a portfolio of ranked sites, a webcam affiliate payment that mysteriously 10X'd during the pandemic, and a pivot into OnlyFans discovery when the search volume made the opportunity undeniable. He explains the structural gap his platform fills: OnlyFans has never had a search box or explore page, so 400 million fans have nowhere to go but Google to find new creators among five million options. OnlyFinder built the discovery layer that platform deliberately left open. The technical work behind that is considerable — assembling creator indexes from public like counts, image tagging for physical attributes, cross-referencing link bio trees to external social media profiles, tracking follower counts across TikTok and Instagram as proxies for popularity, and then training a click-through rate model on half a billion visits across hundreds of partner sites to learn which creators users actually click for which keywords. He closes with a candid assessment of where the business sits in the AI search era: the shopping-intent queries that drive his model are staying on Google even as LLMs take informational queries, but vibe coding tools have exploded the competition from a handful of rivals to thousands of new entrants per month — pushing him to focus hard on the scale economies and network effects that cannot be replicated in a weekend.
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Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
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In this episode of The Digital Executive Podcast, Brian Thomas sits down with Mike Lucas, co-founder of North Performance, to explore the growing world of performance longevity. Mike shares how decades of surfing, snowboarding, injuries, and recovery led him to build a science-backed wellness brand designed to help active people perform at their best for longer. He discusses simplifying daily supplementation, combining clinical expertise with elite athlete insights, and how wearables, diagnostics, and personalized nutrition could shape the future of recovery and healthy aging.
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In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Mike Link, Chief Operating Officer at KamiVision, to explore how computer vision and AI are quietly transforming the way seniors are protected — not just in care facilities, but at home. Mike opens with a career path that wound through real estate, preventative health work in India, and go-to-market consulting before landing at KamiVision, where a personal connection to aging and loss made the mission feel like more than a business opportunity. He breaks down what makes Kami Care's fall detection different from the rest of the market: a three-layer system that combines edge-based AI detection, cloud filtering, and human verification using blurred, encrypted footage — achieving 99.5% accuracy while protecting the dignity and privacy of the people it monitors. The human-in-the-loop step is not just about catching false positives, it feeds a continuous training loop that makes the AI progressively more accurate over time. The more interesting conversation, though, is what happens before a fall. Mike explains how pre-fall clips, behavioral patterns, time-of-day data, and gait analysis give caregivers and families early warning signals — the kind that make it possible to intervene with a step stool, a schedule change, or physical therapy before a hip fracture ends someone's independence. He closes with a candid look at where senior care technology is heading: toward a world where visual sensors, wearables, vitals, and health records combine into a continuous real-time picture that functions like a remote doctor making daily inferences — and a frank acknowledgment that the biggest obstacle to that future is not the technology, but the privacy and security frameworks that will need to earn people's trust before they let it into their homes.
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Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
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