Do Good Work

Building Profitable Agencies, Financial Freedom & The Tricycle Lifestyle With Eli Rubel


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In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness, which he calls the 'tricycle lifestyle.' He talks about the importance of profit goals, the intricacies of running multiple companies, and strategies for achieving high profit margins in the agency world. Learn about the agency cycle of sadness, the significance of clear financial metrics, and Eli's playbook for growing agencies successfully. Stick around for insights into managing work-life balance, setting non-negotiables, and navigating the challenges of scaling a business. Connect with Eli on LinkedIn and subscribe to his newsletter 'The Profit Forecast' for more actionable strategies.


00:47 Eli's Motivation and the 'Tricycle Lifestyle'

03:35 Building and Growing Agencies

06:07 Challenges and Lessons Learned

09:06 Non-Negotiables and Personal Milestones

13:37 Financial Strategies and Profitability

25:33 Growth Playbook and Marketing Strategies


Connect with Eli: 

• Folks can connect with me on Linkedin: Eli Rubel and subscribe to my free newsletter where I send actionable nuggets for agency owners every week. 


Profit Labs: www.profit-labs.co - bookkeeping, accounting, and strategic finance for agency owners.


SurveyGate: www.surveygate.co collect client feedback automatically to reduce churn and increase retention. 


Matter Made: www.mattermade.co paid media and performance marketing for B2B SaaS technology companies. 


NoBoringDesign: www.noboringdesign.com marketing design subscriptions, web design, and brand for businesses who want to stand out.


Agency Resource https://docs.google.com/spreadsheets/d/1gQ303hecl1VjNAjJdTxI-WNTfECvEHUSBzJOfw87lPg/edit?gid=1651481327#gid=1651481327


Eli’s newsletter: https://www.newsletter-signup.com/the-profit-forecast/

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply 

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

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Do Good WorkBy Raul Hernandez Ochoa

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