In this podcast, I sat down with Ronan Leonard, founder of Intelligent Resourcing, to break down how he helps sales teams eliminate the 40% of their day spent manually researching companies and instead deliver real buying signals directly into the CRM so reps can take action. We talked about how fast AI is reshaping business models—Ronan compared it to waking up and finding the snow gone overnight—and why he refuses to build SaaS right now. He explained “dark data” hidden in sales call transcripts, how he enriches CRMs into “evergreen” systems, and how those insights feed content and GEO/answer optimization. We also covered tool-stack volatility, internal tooling vs productizing, structuring teams around learning speed, value-based pricing and price elasticity, and we had an honest disagreement on co-risking and revenue-share deals.
01:36 AI Overwhelm and Pace
03:19 Snowstorm Business Models
04:13 No SaaS Moat Strategy
05:09 Signals Into the CRM
06:45 Dark Data and Transcripts
08:55 Scaling Clients and LTV
15:49 Team Structure and Learning
19:41 Agents vs SOP Iteration
24:39 Standardize Custom Work
24:59 Value Based Pricing Framework
27:48 Cost Savings Case Study
30:16 Pricing as Perception
31:49 Why Upside Deals Fail
35:36 Confidence and Client Execution
36:34 Staying Ahead of AI Curve
39:37 Creativity and Feedback Loops
Connect with Ronan:
• https://www.linkedin.com/in/ronan-leonard/
https://intelligentresourcing.co/
Connect with Raul:
• Work with Raul: https://dogoodwork.io
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/