Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning strategy, risk management, and the impact of generative AI on marketing. Tune in for valuable advice on balancing short-term gains with long-term growth, and how to create focused yet versatile business offers.

00:28 The Importance of Niching Down

01:30 Generalist vs. Specialist Debate

03:02 Business Positioning Strategies

07:30 Balancing Risk and Growth

13:49 Adapting to Market Changes and AI

17:25 Future Vision for Brolik

Connect with Jason: 

• LinkedIn: https://www.linkedin.com/in/jasonbrewerbrolik/

Website: http://brolik.com

Connect with Raul: 
• Work with Raul: https://dogoodwork.io
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her experience as a new mother. She discusses how Tenuto empowers talented moms by offering flexible work schedules, allowing them to balance professional ambitions with family life. Regina also talks about redefining success, integrating work and family life, and the larger mission of making family-friendly careers more accessible. Tune in to hear about Regina's unique approach to team management, client relations, and her vision for the future of work and family integration.

00:07 Meet Regina Bethencourt: Visionary Behind Tenuto

00:37 The Mission to Transform Working Moms' Lives

01:07 Starting Tenuto: Regina's Journey

04:03 Balancing Work and Family Life

05:39 Team Management and Client Expectations

08:43 Redefining Success and Healthy Obsessions

16:11 Empowering Families and Future Generations

18:34 The Future of Work and Family Integration

Connect with Regina: 

• LinkedIn https://www.linkedin.com/in/regina-bethencourt-1550a955/

Web www.tenutoconsulting.com

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply 

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an agency, the importance of building strong client relationships, leveraging AI, and the significant cultural shifts within his team. Gledsley also touches on his plans for further specializing his agency and expanding services. Packed with insights and real-world examples, this episode is a must-listen for anyone interested in business development and digital marketing.

00:36 Journey into Agency Ownership

03:55 Transforming the Agency Model

07:44 Sales Training and Cultural Shift

13:47 Restructuring for Success

19:24 Challenging Existing Beliefs

21:03 Restructuring and Successes

23:00 Empowering Through AI

24:34 Embracing Failure for Growth

29:56 Future Plans and Niching Down

Connect with Gledsley: 

• https://ca.linkedin.com/in/gledsleymuller

Connect with Raul: 

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align their pay strategies using AI. The discussion touches on the complexities of building an AI-driven company, especially in a highly regulated industry, and how Wellpay AI addresses these challenges. Richard brings his extensive AI expertise to the table, emphasizing the importance of security and continuous learning in their technology. They also explore the future of work, how AI is transforming traditional roles, and the essential skills needed in this evolving landscape. Tune in to learn about their innovative approach to compensation consulting and the role of AI in making strategic business decisions.

00:16 Cynthia's Journey to Founding Wellpay AI

01:54 Building an AI Company: Challenges and Strategies

03:13 AI in Compensation: Ethics and Compliance

03:56 Rich's Expertise in AI Development

05:35 Strategic Use of AI in Business

10:41 Business Model and Pricing Strategy

16:40 Quality Assurance in AI Systems

18:08 Communicating Value to Clients

18:37 Efficiency and Speed in Consultancy

20:38 The Future of Work and Technology
23:59 Leadership and AI

Connect with Cynthia and Rich: 

• https://www.wellpay.ai/

• https://www.linkedin.com/in/cynthiawellpay/

• https://www.linkedin.com/in/datasciencedoc/ 

Connect with Raul: 

• Work with Raul: https://dogoodwork.io

• Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the right clients, and significantly increase your pricing by aligning it with the value you provide. If you're ready to transform how you charge and what you deliver, this video is for you.

00:23 Understanding Value and Perception

00:45 The Importance of Belief in Sales

01:07 Examples of Perceived Value

02:14 Shifting Your Focus to Transformation

03:38 Five Steps to Audit Your Value

04:29 Aligning Price with Value

05:07 Packaging and Selling Your Process

05:55 The Impact of Proper Pricing

07:27 Communicating and Standing by Your Value

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/

• Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging, headlines, hooks, and visuals. Get actionable tips to identify and fix issues to ensure your proven processes continue to deliver results. Understand the importance of market perceptions and how varying opinions can impact your strategy. Tune in to optimize your marketing approach without unnecessary overhauls.

00:38 When Marketing Funnels Stop Working

01:09 The Importance of Refreshing Your Creative

02:02 Personal Stories and Market Perception

03:07 Diagnosing Front End vs. Back End Issues

04:07 Strategic Testing and Iteration

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/

• Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical context, analyzing future scenarios, and grounding decisions in unchanging principles. Learn how to qualify opportunities, assess potential risks and rewards, and make informed decisions to grow your business efficiently. Perfect for bootstrapped entrepreneurs and those using profits for expansion.

00:53 Understanding Historical Context and Qualification

02:23 Forecasting Future Scenarios

03:51 Grounding in Unchanging Principles

04:40 Formulating and Testing Hypotheses

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/

• Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework to identify high-level tasks, map daily habits, and start embedding technology to amplify your team's potential. Understand the principles of AI integration without replacement and how to shift focus to enhance productivity and innovation.

00:12 Addressing Team Concerns About AI

00:31 Key Business Areas for AI Implementation

01:04 AI as an Amplifier, Not a Replacement

01:55 Framework for Identifying High-Level Tasks

02:08 Focusing on High-Impact Activities

03:28 Mapping Daily Habits and Processes

04:01 Embedding AI in Business Operations

04:57 Leveraging AI for Team Potential

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply

• Free Growth Resources: https://dogoodwork.io/free-growth-resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul dives deep into the concept of predictability in revenue for service-based companies. Learn about the challenges of project-based work and how to transition towards recurring, predictable revenue streams. Discover tactical and strategic methods to offer clients ongoing value through subscriptions, milestone-based payments, and smaller initial projects. He explored the importance of building long-term client relationships, positioning yourself as a strategic partner, and crafting offers that ensure both client success and business sustainability. Implement these strategies to enjoy the benefits of predictable, compounded revenue over time.

00:57 Transitioning from Projects to Subscriptions

01:36 Crafting Offers for Long-Term Client Relationships

02:28 Maintaining vs. Creating New Opportunities

04:03 Selling Smaller Projects for Recurring Work

07:38 Positioning Yourself as a Strategic Partner

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply

• Free Growth Resources: https://dogoodwork.io/free-growth-resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul explores why cold outreach never fails when done with the right mindset. The key? Building meaningful relationships. Rather than focusing on volume and quick wins, the focus should be on understanding the needs of the person you are reaching out to and how you can add value to their life or business. Raul shared real-life examples and strategies to illustrate how this approach leads to better opportunities and lasting connections. Learn how to reframe your outreach strategies to prioritize relationship-building and create more impactful engagements.

00:23 The Importance of Building Relationships

00:32 Learning from Past Outreach Mistakes

01:18 Understanding Your Prospect's Needs

01:58 Reframing Outreach Strategies

03:41 Empowering Your Prospect's Next Move

05:06 The Value of Asking for Advice

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply

• Free Growth Resources: https://dogoodwork.io/free-growth-resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/