Do Good Work

In this episode,  I engage in an insightful conversation with Andrew DeBerry, exploring the multifaceted domains of artificial intelligence (AI) and its future societal implications. The discussion delves into AI use cases, second and third-order consequences of AI adoption, and the importance of value-centered technologies in various industries such as the military, advertising, and finance. DeBerry shares his journey from leveraging AI for military applications to advocating for responsible AI principles within Meta Ads and currently aiming to transform investment practices in finance. Addressing the challenges and opportunities in creating ethical AI solutions, the conversation moves towards discussing practical benchmarks for AI, regulatory landscapes, and the role of human values in shaping future technologies. Tune in to gain a comprehensive understanding of the critical dialogue around AI and ethical technology adoption.

00:29 Meet Andrew DeBerry: Background and Journey

03:20 The Future of AI: Second and Third Order Consequences

04:04 Creating Net New Value with AI

05:10 Frameworks for Evaluating AI Impact

07:58 Balancing Technology and Human Flourishing

12:25 Practical Approaches to AI Benchmarks

24:18 Regulations and Ethical Considerations in AI

Connect with Andrew: 

https://www.linkedin.com/in/deberry/

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply 

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Join me as we welcome Robert Mangold, head of partnerships at Proof Positioning, on a mission to make primary research accessible to small businesses. In this episode, we discuss a captivating AI report that explores how service-based agencies can enhance conversations about AI with clients. Learn about the importance of transparency, building trust units, and having a clear AI policy. Robert shares key insights on guiding clients through AI adoption, protecting competitive advantages, and maintaining effective communication. Don't miss out on practical advice for agencies and consultants aiming to differentiate themselves and foster lasting client partnerships.

00:24 Discussing AI Conversations

01:03 Insights from the AI Report

04:14 Transparency and Trust in AI

05:37 Practical AI Implementation

08:55 Guiding Clients on AI Usage

13:26 Key Takeaways and Final Thoughts

Connect with Robert: 

• [email protected]

https://proofpositioning.com/

https://www.linkedin.com/in/robert-manigold/

https://www.ted.com/talks/robert_manigold_your_new_job_opportunity_scout_robert_manigold_tedxyouth_kc

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply 

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness, which he calls the 'tricycle lifestyle.' He talks about the importance of profit goals, the intricacies of running multiple companies, and strategies for achieving high profit margins in the agency world. Learn about the agency cycle of sadness, the significance of clear financial metrics, and Eli's playbook for growing agencies successfully. Stick around for insights into managing work-life balance, setting non-negotiables, and navigating the challenges of scaling a business. Connect with Eli on LinkedIn and subscribe to his newsletter 'The Profit Forecast' for more actionable strategies.

00:47 Eli's Motivation and the 'Tricycle Lifestyle'

03:35 Building and Growing Agencies

06:07 Challenges and Lessons Learned

09:06 Non-Negotiables and Personal Milestones

13:37 Financial Strategies and Profitability

25:33 Growth Playbook and Marketing Strategies

Connect with Eli: 

• Folks can connect with me on Linkedin: Eli Rubel and subscribe to my free newsletter where I send actionable nuggets for agency owners every week. 

Profit Labs: www.profit-labs.co - bookkeeping, accounting, and strategic finance for agency owners.

SurveyGate: www.surveygate.co collect client feedback automatically to reduce churn and increase retention. 

Matter Made: www.mattermade.co paid media and performance marketing for B2B SaaS technology companies. 

NoBoringDesign: www.noboringdesign.com marketing design subscriptions, web design, and brand for businesses who want to stand out.

Agency Resource https://docs.google.com/spreadsheets/d/1gQ303hecl1VjNAjJdTxI-WNTfECvEHUSBzJOfw87lPg/edit?gid=1651481327#gid=1651481327

Eli’s newsletter: https://www.newsletter-signup.com/the-profit-forecast/

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply 

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul welcomes Stacy Brown Randall, an author, speaker, podcast host, and expert in generating referrals without asking for them. They discuss her new book, 'The Referable Client Experience,' and the significance of client experience in business growth. Stacy shares strategies on how to create a referable client experience, including understanding hot zones, identifying referral moments, and maintaining a balance between work output and relationship building. They also delve into Stacy's growth strategies and her plans for future books. Tune in to gain valuable insights on building a strong referral-based business.

00:35 Discussing the New Book

01:38 Foundational Strategies for Referrals

04:04 Client Experience and Relationship Building

08:05 Mapping Client Experience for Referrals

10:59 Practical Tips for Building Referrals

19:20 Growth Strategies and Future Plans

Connect with Stacey: 

https://staceybrownrandall.com/

Grab her new book here: 

https://referableclientexperience.com/

Podcast: 

https://staceybrownrandall.com/podcast/

Connect with Raul: 

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode of the podcast, I welcome Robert Heath Sr., CEO of the Legacy Leadership Consulting Group, as he delves into empowering high-achieving professionals to overcome overwhelm and align their lives with purpose. Robert discusses the true definition of success, emphasizing the importance of aligning one's actions, thoughts, attitudes, and daily activities with their innate purpose. Through enlightening examples and practical advice, Robert sheds light on the crucial role of identity and mindset in achieving and maintaining true success. He also shares insights from his experiences in the Marine Corps and how these principles can be applied to both personal and professional life. For those looking to refine their life’s purpose and foster alignment, Robert offers a special self-reflection and self-discovery tool at the end of the episode.

00:27 Defining Success: What Does It Mean?

02:31 Aligning Actions with Identity

03:20 The Power of Mindset and Alignment

07:03 Practical Steps for Achieving Alignment

14:36 Setting Priorities and Mastering Time

17:05 Navigating Life's Path: Lessons from Pilots and Marines

18:02 The Importance of Alignment and Deep Knowing

20:29 The Role of Subconscious and Conscious Mind

24:15 Practical Exercises for Mindfulness and Awareness

28:25 Leadership Lessons from the Marine Corps

29:44 Thriving in Chaos and Making Decisions

34:29 Aligning Productivity with Purpose

36:53 Final Thoughts and Resources

Connect with Robert: 

Linkedin: https://www.linkedin.com/in/robertheathsr007/

Email: [email protected]

Free Resources for Podcast Listeners!

Loved what you heard from Robert Heath, Sr. on today’s episode? Take your leadership to the next level with two free tools designed to help you lead with greater clarity, confidence, and purpose.

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Connect with Raul: 

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on core market territories, effective ways to communicate and expand market offerings, and the use of interviews and research to validate business decisions. Ana emphasizes the importance of self-insight along with market insights and provides a practical framework for companies looking to expand strategically. Tune in to learn how to achieve market expansion while mitigating risks and ensuring strategic alignment.

00:17 Ana's Journey and Passion for Challenger Brands
00:51 Deciphering Marketing Strategies for Brands
02:07 Strategic Market Expansion and Offerings
03:47 The Importance of Foundational Market Understanding
05:55 Effective Use of Insights and Research
08:57 Practical Applications and Case Studies
14:14 Tools and Methodologies for Market Research
22:43 The Role of Self-Insight in Business Success

Connect with Anastassia: 
•https://ana.bio/

Connect with Raul: 
• Work with Raul: https://dogoodwork.io
• Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning strategy, risk management, and the impact of generative AI on marketing. Tune in for valuable advice on balancing short-term gains with long-term growth, and how to create focused yet versatile business offers.

00:28 The Importance of Niching Down

01:30 Generalist vs. Specialist Debate

03:02 Business Positioning Strategies

07:30 Balancing Risk and Growth

13:49 Adapting to Market Changes and AI

17:25 Future Vision for Brolik

Connect with Jason: 

• LinkedIn: https://www.linkedin.com/in/jasonbrewerbrolik/

Website: http://brolik.com

Connect with Raul: 
• Work with Raul: https://dogoodwork.io
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her experience as a new mother. She discusses how Tenuto empowers talented moms by offering flexible work schedules, allowing them to balance professional ambitions with family life. Regina also talks about redefining success, integrating work and family life, and the larger mission of making family-friendly careers more accessible. Tune in to hear about Regina's unique approach to team management, client relations, and her vision for the future of work and family integration.

00:07 Meet Regina Bethencourt: Visionary Behind Tenuto

00:37 The Mission to Transform Working Moms' Lives

01:07 Starting Tenuto: Regina's Journey

04:03 Balancing Work and Family Life

05:39 Team Management and Client Expectations

08:43 Redefining Success and Healthy Obsessions

16:11 Empowering Families and Future Generations

18:34 The Future of Work and Family Integration

Connect with Regina: 

• LinkedIn https://www.linkedin.com/in/regina-bethencourt-1550a955/

Web www.tenutoconsulting.com

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply 

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an agency, the importance of building strong client relationships, leveraging AI, and the significant cultural shifts within his team. Gledsley also touches on his plans for further specializing his agency and expanding services. Packed with insights and real-world examples, this episode is a must-listen for anyone interested in business development and digital marketing.

00:36 Journey into Agency Ownership

03:55 Transforming the Agency Model

07:44 Sales Training and Cultural Shift

13:47 Restructuring for Success

19:24 Challenging Existing Beliefs

21:03 Restructuring and Successes

23:00 Empowering Through AI

24:34 Embracing Failure for Growth

29:56 Future Plans and Niching Down

Connect with Gledsley: 

• https://ca.linkedin.com/in/gledsleymuller

Connect with Raul: 

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align their pay strategies using AI. The discussion touches on the complexities of building an AI-driven company, especially in a highly regulated industry, and how Wellpay AI addresses these challenges. Richard brings his extensive AI expertise to the table, emphasizing the importance of security and continuous learning in their technology. They also explore the future of work, how AI is transforming traditional roles, and the essential skills needed in this evolving landscape. Tune in to learn about their innovative approach to compensation consulting and the role of AI in making strategic business decisions.

00:16 Cynthia's Journey to Founding Wellpay AI

01:54 Building an AI Company: Challenges and Strategies

03:13 AI in Compensation: Ethics and Compliance

03:56 Rich's Expertise in AI Development

05:35 Strategic Use of AI in Business

10:41 Business Model and Pricing Strategy

16:40 Quality Assurance in AI Systems

18:08 Communicating Value to Clients

18:37 Efficiency and Speed in Consultancy

20:38 The Future of Work and Technology
23:59 Leadership and AI

Connect with Cynthia and Rich: 

• https://www.wellpay.ai/

• https://www.linkedin.com/in/cynthiawellpay/

• https://www.linkedin.com/in/datasciencedoc/ 

Connect with Raul: 

• Work with Raul: https://dogoodwork.io

• Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/