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Building Profitable eCommerce Brands With Paid Media With Brian Lasonde
Brian Lasonde is the Founder and CEO of PPC Boost, an agency that helps e-commerce brands scale profitably through Google and Meta ads. Under Brian's leadership, PPC Boost has worked primarily with Shopify-based brands generating $1 million to $10 million in annual revenue, and He brings over 15 years of digital marketing experience, having helped clients add millions to their top lines. An early adopter of performance marketing and e-commerce strategies, Brian is known for his expertise in paid search and his innovative use of AI tools for workflow and creative development.
About the EpisodeMany e-commerce brands pour money into Google and Meta ads but struggle to scale profitably in an increasingly automated and AI-driven landscape. In this episode, Tyler Lane hosts Brian Lasonde, Founder and CEO of PPC Boost, to unpack what it really takes to grow from seven to eight figures using paid media. Brian shares lessons from his agency journey, common scaling mistakes, smarter measurement frameworks, and how AI is reshaping creative workflows — without replacing human strategy.
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By Tyler LaneBrian Lasonde is the Founder and CEO of PPC Boost, an agency that helps e-commerce brands scale profitably through Google and Meta ads. Under Brian's leadership, PPC Boost has worked primarily with Shopify-based brands generating $1 million to $10 million in annual revenue, and He brings over 15 years of digital marketing experience, having helped clients add millions to their top lines. An early adopter of performance marketing and e-commerce strategies, Brian is known for his expertise in paid search and his innovative use of AI tools for workflow and creative development.
About the EpisodeMany e-commerce brands pour money into Google and Meta ads but struggle to scale profitably in an increasingly automated and AI-driven landscape. In this episode, Tyler Lane hosts Brian Lasonde, Founder and CEO of PPC Boost, to unpack what it really takes to grow from seven to eight figures using paid media. Brian shares lessons from his agency journey, common scaling mistakes, smarter measurement frameworks, and how AI is reshaping creative workflows — without replacing human strategy.