How does a young agency land a partnership with Netflix, Pepsi, and Doritos? Meet Jay Singh, the founder of Casper Studios and a former LinkedIn Business Development lead who is redefining how we think about distribution in the age of AI. Jay's team recently powered a voice AI experience for Stranger Things that saw over 400,000 fans call in to speak with their favorite characters, resulting in a staggering 30% revenue lift for their partners.

In this episode, we move past the AI hype to discuss the "deterministic vs. probabilistic" debate, why Jay builds products specifically to lower his Customer Acquisition Cost (CAC), and how he uses a long-horizon LinkedIn strategy to land Private Equity clients. If you want to know how the biggest brands in the world are navigating the transition to AI—and how you can protect yourself from the dark side of voice cloning—listen in.

Most entrepreneurs struggle to move from "building" to "distributing." In this episode, Jay Singh, CEO and Founder of Casper Studios, joins Ashok Sivanand to pull back the curtain on the 400,000-call marketing campaign for Netflix, Pepsi, and Doritos. Jay shares the surprising reason why the creators of Stranger Things pulled back on fully generative AI, choosing instead a deterministic model that drove a 30% lift in-store. We explore Jay's background at LinkedIn, the future of digital identity and verification, and a specific 6-month networking framework that can land even the most elusive "whale" clients. Whether you are leading an AI transition in a Private Equity firm or trying to protect your family from voice cloning, this conversation provides a front-row seat to the future of media and technology.

In this episode:

• The Stranger Things Activation: A deep dive into the 400k-call "Teen Telethon" and the ROI of voice AI.

• Distribution over Product: Why Casper Studios builds "learning products" to acquire enterprise customers.

• The LinkedIn Strategy: A 6-month framework for building authority and landing mid-market PE clients.

• Digital Identity: Why a family "safe word" is the most important security tool you own.

• AI Adoption Roadmaps: How to implement AI in regulated industries without the legal headaches.

Mentioned in this episode...

• Casper Studios (AI-focused product studio)

• LinkedIn Verification (Jay's legacy project)

• LiveKit (The orchestration layer for voice agents)

• Eleven Labs (Voice cloning technology)

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