What if your last Amazon purchase could be your next income stream?

Most people use Amazon to buy. Neil Twa teaches how to use it to sell—and not as a hobby, but as a serious, profitable business. In this episode, he outlines how e-commerce, particularly using Amazon's FBA system, can become a long-term asset, not just side income. Neil explains how to think like a seller instead of a consumer, identifies key product opportunities hidden in everyday buying habits, and shares how his clients have built passive income and multimillion-dollar exits from simple product-based businesses.

Whether you’re new to e-commerce or looking to grow beyond the basics, this episode breaks down what it really takes to build a cash-flowing online business from scratch.

 

[00:01 - 05:00] E-commerce is Not a Hobby

• What makes e-commerce a sustainable business model in today’s economy
• Why Amazon’s infrastructure helps new sellers scale without massive overhead
• The importance of treating e-commerce as a real business, not just a side hustle

 

[05:01 - 10:57] What the Hell Do I Sell?

• How to identify product opportunities by studying your own buying habits
• What questions to ask about buyer behavior before launching a product
• The importance of shifting from consumer thinking to seller strategy

 

[10:58 - 15:35] The $500 Toothache Rule

• Why people pay more for speed and ease, and how to serve that customer
• How to create products that solve urgent problems at higher price points
• The importance of targeting buyers who value quality over price

 

[15:36 - 29:14] Profit Per Unit Over Volume

• How to earn more by selling fewer, higher-margin products
• Why expanding your SKU count is more effective than chasing volume
• The importance of understanding unit economics and realistic growth

 

[29:15 - 27:04] Similarity + Familiarity = Trust

• How to leverage Amazon’s brand trust to grow an unknown brand
• Why innovation matters more than invention in product development
• The importance of being similar to what’s already selling—but slightly better

 

Connect with Neil:

LinkedIn: https://www.linkedin.com/in/neiltwa/

 

Key Quotes:

 

“Revenue is vanity. Profit is sanity. Cash flow is king.” - Neil Twa

 

“You’re already sitting on the products you could be selling—you just don’t see them yet.” - Neil Twa

 

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