The E-commerce Leader: Strategies For Shopify Store Owners

Building Relationships Through Email with Jason Donapel

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📧 Are you still using the same old email tactics? It's time for a change!

This week's episode will help you learn how to connect with your audience like never before. My special guest is an email marketing guru, Jason Donapel of The Email Experience. 

Join us for a lively conversation about:

  • Power of Segmentation: Jason emphasizes that segmentation is not just a tactic; it's a mindset. Instead of waiting until you're ready to send a campaign to think about who to target, start by understanding your audience from the get-go. 
  • Welcome Series is Key: The welcome series is often the most valuable email sequence you can create. Jason suggests that if you only have time to focus on one thing, make it your welcome message.
  • Value Exchange Over Discounts: What type of list do you want to build? Jason points out that while discounts can attract a large audience, they often lead to a list of discount shoppers who may not be loyal customers. There's a better way.

    • And much more! Tune in and discover how hyper-personalized customer journeys are the path to email marketing success. 

    Connect with Jason here: 
    https://theemailexperience.com/

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    The E-commerce Leader: Strategies For Shopify Store OwnersBy Kyle Hamar
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